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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Relationship marketing"
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Search: subject_exact:"Betriebliche Wertschöpfungsrechnung"
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Relationship marketing
Betriebliche Wertschöpfung
143
Value creation
143
Lieferantenmanagement
56
Supplier relationship management
56
Customer value
46
Kundenwert
46
B-to-B-Marketing
44
Business-to-business marketing
44
Customer integration
41
Kundenintegration
41
Beziehungsmarketing
36
Value co-creation
36
Business network
33
Unternehmensnetzwerk
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Service-Dominant Logic
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Service-dominant logic
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Innovation
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Business model
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Geschäftsmodell
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Innovation management
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Innovationsmanagement
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Inter-firm cooperation
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Unternehmenskooperation
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Marketing management
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Marketingmanagement
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Bundling strategy
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Leistungsbündel
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Marketing theory
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Marketingtheorie
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Value
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Selling
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Value proposition
9
Verkauf
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Bibliometrics
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Bibliometrie
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E-commerce
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Electronic Commerce
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Sustainability
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Consumer behaviour
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Frow, Pennie
3
Payne, Adrian
3
Aarikka-Stenroos, Leena
2
Eggert, Andreas
2
Keränen, Joona
2
Arnett, Dennis B.
1
Balboni, Bernardo
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Ballantyne, David
1
Baron, Steve
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Baumann, Jasmin
1
Bischoff, Pirmin
1
Brodie, Roderick J.
1
Cadeaux, Jack
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Yu
1
Chowdhury, Ilma Nur
1
Davey, Janet
1
Decoopman, Isabelle
1
Djelassi, Souad
1
Du, Mingfei
1
Fehrer, Julia
1
Fisher, Gregory J.
1
Franklin, Drew
1
Friend, Scott B.
1
Gemser, Gerda
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Geraerdts, Rob
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Gilbert, Jonathan Ross
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Gruber, Thorsten
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Gupta, Shaphali
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Hartikka, Antti
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Hartmann, Evi
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Hautamäki, Pia
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He, Jiaxun
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Heikinheimo, Minna
1
Herb, Stefan
1
Holappa, Tiina
1
Hossain, Mehdi Tanzeeb
1
Huang, Haiyang
1
Jaakkola, Elina
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
28
Journal of retailing and consumer services
23
The journal of services marketing
18
The journal of business & industrial marketing
17
Journal of strategic marketing
15
Journal of service management
14
The service industries journal
14
Marketing theory
11
International journal of hospitality management
10
Tourism management : research, policies, practice
9
Service business
8
AMS review : official publication of the Academy of Marketing Science
7
Business horizons
7
Journal of the Academy of Marketing Science
7
Management decision : MD
7
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
Journal of service research : JSR
6
Journal of service theory and practice : JSTP
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cogent business & management
5
Journal of business-to-business marketing
5
Journal of marketing management : MM
5
Strategy & leadership : a publication of Strategic Leadership Forum
5
Technological forecasting & social change : an international journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
European Sport management quarterly : ESMQ
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of service research
4
Services marketing quarterly
4
The TQM journal : the international review of organizational improvement
4
The international review of retail, distribution and consumer research
4
California management review
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence
3
International journal of management and economics
3
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ECONIS (ZBW)
36
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
3
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
4
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
5
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
6
Satisfactory listening : the differential role of salesperson communication in (co)creating value for B2B buyers
Hossain, Mehdi Tanzeeb
;
Gilbert, Jonathan Ross
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 222-240
Persistent link: https://www.econbiz.de/10013206350
Saved in:
7
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
8
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
9
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
10
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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