//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Beziehungsmarketing"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Werbewirkung
Internet marketing
167
Online-Marketing
167
Consumer behaviour
129
Konsumentenverhalten
129
Social Web
117
Social web
117
Advertising effects
77
Advertising
69
Werbung
69
Viral marketing
44
Virales Marketing
44
Brand management
43
Markenführung
43
Online retailing
41
Online-Handel
41
Relationship marketing
29
Brand image
25
Markenimage
25
E-commerce
22
Electronic Commerce
22
social media
21
Social network
17
Soziales Netzwerk
17
Website
16
Brand
13
Celebrity endorsement
13
Celebrity-Werbung
13
Markenartikel
13
Social media
12
Facebook
11
Experiment
10
advertising
10
Customer integration
9
Kundenintegration
9
Credibility
8
Glaubwürdigkeit
8
Confidence
7
Emotion
7
more ...
less ...
Online availability
All
Undetermined
96
Free
3
Type of publication
All
Article
102
Type of publication (narrower categories)
All
Article in journal
102
Aufsatz in Zeitschrift
102
Language
All
English
102
Author
All
Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Arora, Nilesh
2
Bang Nguyen Viet
2
Feng, Yang
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Rita, Paulo
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Aileni, Vidyadhar Reddy
1
Akrout, Houcine
1
Alhouti, Sarah
1
Ali, Azmat
1
Almodarresi, Seyed Mahdi Alhosseini
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Awale, Sushil
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Barnes, Stuart J.
1
Beard, Fred K.
1
Becerra, Enrique
1
Beck, Roman
1
Bilgihan, Anil
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Bose, Indranil
1
Boutsouki, Christina
1
Breves, Priska
1
Bukhari, Syed Arsalan Haider
1
Carrete-Lucero, Lorena de la Paz
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
212
Journal of advertising research
208
International journal of advertising : the quarterly review of marketing communications
174
Journal of advertising : official publication of the American Academy of Advertising
173
International journal of advertising : the review of marketing communications
170
Journal of marketing communications
159
Journal of retailing and consumer services
105
International journal of internet marketing and advertising : IJIMA
94
Psychology & marketing
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : JPM
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
59
SpringerLink / Bücher
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of current issues and research in advertising : JCIRA
51
European journal of marketing : EJM
50
Journal of marketing research : JMR
43
The journal of product & brand management
43
Marketing intelligence & planning
42
International journal of electronic marketing and retailing : IJEMR
38
Health marketing quarterly
37
Asia Pacific journal of marketing and logistics
36
Journal of global marketing
36
Journal of marketing
36
Industrial marketing management : the international journal for industrial and high-tech firms
35
Marketing letters : a journal of research in marketing
35
Journal of current issues and research in advertising
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Marketing : ZFP ; journal of research and management
32
Young consumers : insight and ideas for responsible marketers
32
Journal of international consumer marketing
31
Journal of the Academy of Marketing Science
31
International journal of hospitality management
28
Journal of internet commerce
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
The journal of brand management : an international journal
27
The journal of consumer marketing
26
International journal of consumer studies
25
more ...
less ...
Source
All
ECONIS (ZBW)
102
Showing
1
-
10
of
102
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
5
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
6
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
7
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
10
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->