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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Innovationsmanagement"
~subject:"Social web"
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Search: subject:"relationship marketing"
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Innovationsmanagement
Social web
Beziehungsmarketing
174
Relationship marketing
174
Consumer behaviour
82
Konsumentenverhalten
82
Customer satisfaction
59
Kundenzufriedenheit
59
Dienstleistungsqualität
39
Service quality
39
Social Web
35
Holiday behaviour
27
Urlaubsverhalten
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Hotel industry
25
Hotellerie
25
Brand management
23
Markenführung
23
Tourism marketing
22
Tourismusmarketing
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Brand image
21
Customer integration
21
Kundenintegration
21
Markenimage
21
Internet marketing
19
Online-Marketing
19
Online retailing
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Online-Handel
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Tourism
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Tourismus
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Confidence
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Destination management
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Destinationsmanagement
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Tourismuswirtschaft
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Vertrauen
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E-commerce
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Electronic Commerce
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Emotion
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Viral marketing
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38
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Zhang, Hong
3
Li, Dahui
2
Lu, Yaobin
2
Pai, Peiyu
2
Abrell, Thomas
1
Akrout, Houcine
1
Alguezaui, Salma
1
Barnes, Stuart J.
1
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1
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1
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1
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1
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1
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1
Chang, Man Kit
1
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1
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Cheung, Waiman
1
Dai, Hua
1
Daly, Timothy
1
Dolan, Rebecca
1
Evers, Uwana
1
Farrington, Thomas
1
Farzana Parveen
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Feng, Nan
1
Filieri, Raffaele
1
Gao, Baojun
1
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Guo, Xunhua
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Tourism management : research, policies, practice
Journal of business research : JBR
113
Journal of retailing and consumer services
66
Industrial marketing management : the international journal for industrial and high-tech firms
54
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
23
SpringerLink / Bücher
21
Technological forecasting & social change : an international journal
21
Business horizons
20
Marketing intelligence & planning
20
The journal of brand management : an international journal
20
The journal of business & industrial marketing
20
The journal of services marketing
20
Journal of service management
19
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
Journal of the Academy of Marketing Science
16
Cogent business & management
15
Journal of hospitality marketing & management
15
Journal of marketing
15
Journal of marketing communications
15
International journal of business information systems : IJBIS
14
International journal of electronic customer relationship management : IJECRM
14
International journal of technology marketing : IJTMkt
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of open innovation : technology, market, and complexity
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of hospitality management
12
Journal of electronic commerce research : JECR
11
Journal of global marketing
11
Psychology & marketing
11
The service industries journal
11
European journal of marketing
10
International journal of electronic commerce : IJEC
10
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ECONIS (ZBW)
38
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
3
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
4
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
5
How and when servant leadership promotes service innovation : a moderated mediation model
Li, Fengyu
;
Liu, Bing
;
Lin, Weipeng
;
Wei, Xin
;
Xu, Zikun
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012595661
Saved in:
6
Moral obligation in online social interaction : clicking the "like" button
Xu, Xi
;
Yao, Zhong
;
Teo, Thompson S. H.
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012384936
Saved in:
7
Looking at both sides of relationship dynamics in virtual communities : a social exchange theoretical lens
Kao, Ping-Jen
;
Pai, Peiyu
;
Tsai, Hsien-Tung
- In:
Information & management : the internat. journal of …
57
(
2020
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012300860
Saved in:
8
Mapping sentiments to themes of customer reactions on social media during a security hack : a justice theory perspective
Ivaturi, Koteswara
;
Bhagwatwar, Akshay
- In:
Information & management : the internat. journal of …
57
(
2020
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012300871
Saved in:
9
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
10
What do hotel customers complain about? : text analysis using structural topic model
Hu, Nan
;
Zhang, Ting
;
Gao, Baojun
;
Bose, Indranil
- In:
Tourism management : research, policies, practice
72
(
2019
),
pp. 417-426
Persistent link: https://www.econbiz.de/10011996164
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