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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
~subject:"Suchmaschine"
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Beziehungsmarketing
Relationship marketing
Suchmaschine
Internet marketing
292
Online-Marketing
292
Social Web
159
Social web
159
Consumer behaviour
153
Konsumentenverhalten
153
Viral marketing
68
Virales Marketing
68
Advertising effects
67
Werbewirkung
67
Online retailing
66
Online-Handel
66
social media
64
Advertising
53
Brand management
53
Markenführung
53
Werbung
53
E-commerce
51
Electronic Commerce
51
Brand image
37
Markenimage
37
Internet
33
Marketing management
23
Marketingmanagement
23
Search engine
22
Website
22
Facebook
18
USA
18
United States
18
social media marketing
14
Social network
13
Soziales Netzwerk
13
advertising
13
Confidence
12
Mobile communications
12
Mobilkommunikation
12
Vertrauen
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English
63
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Animesh, Animesh
3
Agarwal, Ashish
2
Assimakopoulos, Costas
2
Chen, Jianqing
2
Viswanathan, Siva
2
Whinston, Andrew B.
2
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Adomavicius, Gediminas
1
Agarwal, Ritu
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akroush, Mamoun N.
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Ba, Sulin
1
Babakus, Emin
1
Bao, Tong
1
Barrichello, Alcides
1
Bhatnagar, Amit
1
Bhattacharya, Siddharth
1
Binns, Reuben
1
Bolat, Elvira
1
Brünink, Leonine A.
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chen, Min
1
Cheng, Robin
1
Chung, Sunghun
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Dhar, Vasant
1
Dimitriadis, Sergios
1
Du, Xiaomeng
1
Efthymios, Constantinides,
1
Ellonen, Hanna-Kaisa
1
Enginkaya, Ebru
1
Fan, Ming
1
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Published in...
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
72
Journal of retailing and consumer services
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of electronic marketing and retailing : IJEMR
29
Industrial marketing management : the international journal for industrial and high-tech firms
25
The journal of product & brand management
23
Marketing intelligence & planning
21
International journal of electronic commerce : IJEC
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
SpringerLink / Bücher
17
Business horizons
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of strategic marketing
15
Journal of the Academy of Marketing Science
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Electronic commerce research
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of business information systems : IJBIS
14
The journal of brand management : an international journal
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of electronic commerce research : JECR
12
Journal of marketing communications
12
International journal of technology marketing : IJTMkt
11
The service industries journal
11
International journal of hospitality management
10
Journal of marketing
10
Journal of marketing management : MM
10
Journal of retailing
10
Technological forecasting & social change : an international journal
10
CESifo working papers
9
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ECONIS (ZBW)
63
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1
Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa
;
Yee, Wong Foong
;
Hwa, Jacky Cheah Jun
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
Saved in:
2
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
3
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
4
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
10
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
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