//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Relationship marketing"
~subject:"Suchmaschine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Suchmaschine
Internet marketing
284
Online-Marketing
284
Social Web
152
Social web
152
Consumer behaviour
148
Konsumentenverhalten
148
Advertising effects
67
Werbewirkung
67
Viral marketing
65
Virales Marketing
65
Online retailing
63
Online-Handel
63
social media
62
Advertising
53
Werbung
53
Brand management
51
Markenführung
51
E-commerce
49
Electronic Commerce
49
Beziehungsmarketing
41
Brand image
35
Markenimage
35
Internet
30
Marketing management
22
Marketingmanagement
22
Search engine
22
Website
21
USA
18
United States
18
Facebook
17
social media marketing
14
advertising
13
Confidence
12
Mobile communications
12
Mobilkommunikation
12
Vertrauen
12
Social network
11
Soziales Netzwerk
11
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
61
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
62
Author
All
Animesh, Animesh
3
Agarwal, Ashish
2
Assimakopoulos, Costas
2
Chen, Jianqing
2
Viswanathan, Siva
2
Whinston, Andrew B.
2
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Adomavicius, Gediminas
1
Agarwal, Ritu
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akroush, Mamoun N.
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Ba, Sulin
1
Babakus, Emin
1
Bao, Tong
1
Barrichello, Alcides
1
Bhatnagar, Amit
1
Bhattacharya, Siddharth
1
Binns, Reuben
1
Bolat, Elvira
1
Brünink, Leonine A.
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chen, Min
1
Cheng, Robin
1
Chung, Sunghun
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Dhar, Vasant
1
Dimitriadis, Sergios
1
Du, Xiaomeng
1
Efthymios, Constantinides,
1
Ellonen, Hanna-Kaisa
1
Enginkaya, Ebru
1
Fan, Ming
1
more ...
less ...
Published in...
All
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
72
Journal of retailing and consumer services
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
24
The journal of product & brand management
23
International journal of electronic commerce : IJEC
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
SpringerLink / Bücher
17
Business horizons
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of the Academy of Marketing Science
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Asia Pacific journal of marketing and logistics
13
International journal of business information systems : IJBIS
13
Journal of strategic marketing
13
Electronic commerce research
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of electronic commerce research : JECR
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
Cogent business & management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
The service industries journal
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Journal of retailing
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
6
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
7
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->