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~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Internet marketing
Virales Marketing
Mobile marketing
7
Mobile Marketing
6
Online-Marketing
5
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3
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3
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2
Advertising effects
2
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Technological forecasting & social change : an international journal
International journal of internet marketing and advertising : IJIMA
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of business research : JBR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of marketing
5
Business horizons
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Young consumers : insight and ideas for responsible marketers
4
Journal of advertising research
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
Marketing efficiency in tourism : coping with volatile demand
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Rheinwerk Computing
2
Wissenschaftliche Schriften der WWU Münster / 4
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advances in electronic marketing
1
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ECONIS (ZBW)
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1
Developing location-based mobile advertising in Singapore : a socio-technical perspective
Lin, Trisha T. C.
;
Paragas, Fernando
;
Goh, Dion Hoe-Lian
; …
- In:
Technological forecasting & social change : an …
103
(
2016
),
pp. 334-349
Persistent link: https://www.econbiz.de/10011608754
Saved in:
2
Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
Saved in:
3
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
4
Virales Marketing als Weiterentwicklung des Empfehlungsmarketing
Bauer, Hans H.
;
Martin, Isabel
;
Albrecht, Carmen-Maria
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 57-71)
.
2008
Persistent link: https://www.econbiz.de/10003762106
Saved in:
5
Proaktive und reaktive Markenpflege im Internet
Mezger, Miriam
;
Sadrieh, Abdolkarim
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 73-92)
.
2008
Persistent link: https://www.econbiz.de/10003762107
Saved in:
6
Proaktive und reaktive Markenpflege im Internet
Mezger, Miriam
;
Sadrieh, Abdolkarim
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 73-92)
.
2007
Persistent link: https://www.econbiz.de/10003565683
Saved in:
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