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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Competition policy"
~subject:"Online-Marketing"
~subject:"Social Web"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Online-Marketing
Social Web
Internet marketing
172
Consumer behaviour
138
Konsumentenverhalten
138
Advertising effects
117
Werbewirkung
117
Advertising
92
Werbung
92
Social web
89
Viral marketing
63
Virales Marketing
63
Competition
58
Wettbewerb
58
Online retailing
52
Online-Handel
52
Game theory
45
Spieltheorie
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32
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31
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31
advertising
31
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30
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23
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game theory
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social media
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Tucker, Catherine
9
Hauser, John R.
8
Braun, Michael
7
Liberali, Guilherme
6
Smit, Edith G.
6
Urban, Glen L.
6
Sayedi, Amin
5
Bernritter, Stefan F.
4
Chu, Shu-Chuan
4
Fossen, Beth L.
4
Goldfarb, Avi
4
Jerath, Kinshuk
4
Katona, Zsolt
4
Mela, Carl F.
4
Rozendaal, Esther
4
Schweidel, David A.
4
Trusov, Michael
4
Voorveld, Hilde
4
Wilbur, Kenneth C.
4
Berman, Ron
3
Chan, Tat
3
Choi, Sejung Marina
3
Ghose, Anindya
3
Gopinath, Shyam
3
Iyengar, Radha
3
Lu, Shijie
3
Ma, Liye
3
Noort, Guda van
3
Reijmersdal, Eva A. van
3
Rutz, Oliver J.
3
Shin, Woochoel
3
Srinivasan, Kannan
3
Van Den Bulte, Christophe
3
Wu, Chunhua
3
Yang, Sha
3
Zhu, Yi
3
Aral, Sinan
2
Araujo, Theo
2
Bonfrer, Andre
2
Buijzen, Moniek
2
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International journal of advertising : the quarterly review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
562
Journal of retailing and consumer services
310
Technological forecasting & social change : an international journal
261
Review of industrial organization : RIO
251
SpringerLink / Bücher
248
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
240
International journal of internet marketing and advertising : IJIMA
236
Information systems research : ISR
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
156
Management science : journal of the Institute for Operations Research and the Management Sciences
148
Tourism management : research, policies, practice
142
International journal of industrial organization
141
Journal of advertising research
141
Springer eBook Collection
139
Journal of marketing communications
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Journal of management information systems : JMIS
133
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
123
Journal of competition law & economics
117
Electronic commerce research
115
Psychology & marketing
114
CESifo working papers
113
Journal of internet commerce
112
NBER working paper series
110
International journal of electronic marketing and retailing : IJEMR
109
Business horizons
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
Discussion papers / CEPR
100
International journal of business information systems : IJBIS
99
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing management : MM
93
Journal of travel and tourism marketing
92
Management information systems : mis quarterly
91
Journal of electronic commerce research : JECR
89
International journal of electronic commerce : IJEC
88
Cogent business & management
86
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ECONIS (ZBW)
221
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1
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221
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1
Measuring competition for attention in social media : national women's soccer league players on Twitter
Rossi, Federico
;
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1147-1168
Persistent link: https://www.econbiz.de/10012796472
Saved in:
2
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
3
Modeling competition and its impact on paid-search advertising
Yang, Sha
;
Lu, Shijie
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10010337961
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
User-generated product reviews on the
internet
: the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
Saved in:
6
Internet
media personality : scale development and advertising implications
Ham, Chang-Dae
;
Lee, Hyung Seok
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 327-349
Persistent link: https://www.econbiz.de/10011342926
Saved in:
7
Advertising or games? : advergames on the
internet
gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
8
"Mum, can I play on the
internet
?" : parents' understanding, perception and responses to online advertising designed for children
Cornish, Lara Spiteri
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 437-473
Persistent link: https://www.econbiz.de/10010412896
Saved in:
9
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
10
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
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