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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising effects"
~subject:"Persönlichkeitspsychologie"
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Advertising effects
Persönlichkeitspsychologie
Brand image
118
Markenimage
118
Consumer behaviour
91
Konsumentenverhalten
91
Brand management
62
Markenführung
62
Brand
43
Markenartikel
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21
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Dens, Nathalie
3
Pelsmacker, Patrick de
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Cobbs, Joe
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Knoll, Johannes
2
Ko, Eunju
2
Matthes, Jörg
2
Smit, Edith G.
2
Agante, Loise
1
Aurand, Timothy W.
1
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1
Bhaduri, Gargi
1
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1
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1
Bose, Mousumi
1
Bournois, Frank
1
Buijzen, Moniek
1
Chang, Hua
1
Choi, Jiwon
1
Chun, Kwang Yeun
1
Corneille, Olivier
1
Das, Enny
1
Davila, Andrès
1
Davis, John A.
1
Dianoux, Christian
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Do, Hyunji
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Eelen, Jiska
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Fabrize, Robert O.
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Hove, Thomas
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International journal of advertising : the quarterly review of marketing communications
The journal of consumer marketing
Journal of business research : JBR
76
The journal of product & brand management
49
Journal of marketing communications
37
The journal of brand management : an international journal
36
Psychology & marketing
32
International journal of advertising : the review of marketing communications
26
Journal of retailing and consumer services
23
Journal of promotion management : JPM
20
European journal of marketing : EJM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of promotion management : innovations in planning and applied research
18
Marketing letters : a journal of research in marketing
17
International journal of internet marketing and advertising : IJIMA
16
Journal of advertising research
16
Asia Pacific journal of marketing and logistics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Marketing intelligence & planning
13
International journal of hospitality management
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of global marketing
12
SpringerLink / Bücher
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of sports marketing & sponsorship
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Marketing : ZFP ; journal of research and management
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
International journal of consumer studies
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
Journal of marketing
8
Journal of marketing management : MM
8
Tourism management : research, policies, practice
8
Young consumers : insight and ideas for responsible marketers
8
Journal of strategic marketing
7
European journal of marketing
6
International marketing review
6
Journal of current issues and research in advertising : JCIRA
6
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ECONIS (ZBW)
46
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1
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
2
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
3
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
4
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
5
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
8
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
9
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
10
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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