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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenartikel"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Markenidentität"
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Markenartikel
Persönlichkeitspsychologie
Brand image
118
Markenimage
118
Consumer behaviour
91
Konsumentenverhalten
91
Brand management
62
Markenführung
62
Brand
43
Advertising effects
38
Werbewirkung
38
Advertising
21
Werbung
21
Beziehungsmarketing
11
Designation of origin
11
Herkunftsbezeichnung
11
Relationship marketing
11
Personality psychology
9
Sponsoring
9
Sponsorship
9
USA
8
United States
8
Children
7
China
7
Internet marketing
7
Jugendliche
7
Kinder
7
Online-Marketing
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Product Placement
7
Product placement
7
Youth
7
Brand extension
6
Brands
6
Markentransfer
6
Brand loyalty
5
Cognition
5
Emotion
5
Kognition
5
Markentreue
5
Social Web
5
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48
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7
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7
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English
48
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Aurand, Timothy W.
2
Bernritter, Stefan F.
2
Black, William C.
2
Dens, Nathalie
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Pelsmacker, Patrick de
2
Smit, Edith G.
2
Sullivan, Ursula Y.
2
Albert, Noel
1
Astakhova, Marina
1
Avramova, Yana R.
1
Beneke, Justin
1
Bergkvist, Lars
1
Bhaduri, Gargi
1
Bhandari, Manu
1
Bidmon, Sonja
1
Block, Martin P.
1
Bose, Mousumi
1
Brandstätter, Marion
1
Carsana, Laurence
1
Castaño, Raquel
1
Chang, Hua
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Clarke, Peter
1
Corneille, Olivier
1
Cui, Geng
1
Das, Enny
1
Dash, Satya Bhushan
1
Descotes, Raluca Mogos
1
Dianoux, Christian
1
Dorner, Florian
1
Fabrize, Robert O.
1
Ferguson, Graham
1
Fetscherin, Marc
1
Flurry, Laura Ann
1
Foscht, Thomas
1
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International journal of advertising : the quarterly review of marketing communications
The journal of consumer marketing
Journal of business research : JBR
207
The journal of brand management : an international journal
171
The journal of product & brand management
165
Journal of retailing and consumer services
96
European journal of marketing : EJM
48
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Marketing intelligence & planning
34
Journal of marketing communications
29
Marketing letters : a journal of research in marketing
29
International journal of consumer studies
27
International journal of hospitality management
27
Journal of international consumer marketing
27
Journal of strategic marketing
25
European journal of marketing
24
International marketing review
24
Journal of global marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of marketing
21
Journal of fashion marketing and management
20
Journal of marketing management : MM
20
Journal of promotion management : JPM
20
Journal of promotion management : innovations in planning and applied research
20
Journal of the Academy of Marketing Science
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Cogent business & management
18
Journal of international marketing
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
The IUP journal of brand management : IJBRM
17
Qualitative market research : an international journal
16
SpringerLink / Bücher
16
Young consumers : insight and ideas for responsible marketers
16
International journal of market research
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing : ZFP ; journal of research and management
14
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ECONIS (ZBW)
48
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1
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
2
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
3
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
4
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
5
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
6
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
7
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
9
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
10
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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