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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Consumer preferences"
~subject:"Perception"
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Consumer preferences
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International journal of advertising : the review of marketing communications
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing theory and practice
Product experience
24
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
9
International journal of product development : IJPD
6
Journal of retailing and consumer services
4
Psychology & marketing
4
The journal of brand management : an international journal
4
Beiträge zum Produkt-Marketing
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Forschungs-/Entwicklungs-/Innovations-Management
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International journal of consumer studies
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Personality, design and marketing : matching design to customer personal preferences
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Beiträge zur Sensorik im Marketing
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European journal of marketing : EJM
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Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Hagley perspectives on business and culture
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Interdisciplinary public finance, business and economics studies ; Volume 5
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International journal of quality and service sciences
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International journal of retail & distribution management
1
International journal of retail and distribution management
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Journal of Consumer Marketing
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Journal of Indian business research
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Journal of economic behavior & organization : JEBO
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Journal of marketing communications
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Multisensory packaging : designing new product experiences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
2
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
3
The Presenter's Paradox
Weaver, Kimberlee
;
Garcia, Stephen M.
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 445-460
Persistent link: https://www.econbiz.de/10009658080
Saved in:
4
The effect of package shape on apparent volume : an exploratory study with implications for package design
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10003867492
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