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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Search: subject_exact:"Werbewirkungsforschung"
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Advertising effects
364
Werbewirkung
364
Consumer behaviour
248
Konsumentenverhalten
248
Advertising
247
Werbung
247
Internet marketing
137
Online-Marketing
137
Brand management
71
Markenführung
71
Social Web
63
Social web
63
Brand image
49
Markenimage
49
advertising
41
Emotion
28
Celebrity endorsement
27
Celebrity-Werbung
27
Children
26
Kinder
26
Target group
26
Zielgruppe
26
Jugendliche
25
Youth
25
Brand
23
Markenartikel
23
social media
20
Gender
19
Geschlecht
19
Product Placement
19
Product placement
19
persuasion knowledge
19
Psychology of advertising
18
Sponsoring
18
Sponsorship
18
Werbepsychologie
18
Experiment
16
Viral marketing
16
Virales Marketing
16
Corporate disclosure
15
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Article
363
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363
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363
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1
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English
364
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Yoon, Sukki
8
Kim, Kacy K.
6
Matthes, Jörg
6
Naderer, Brigitte
6
Chan, Kara
5
Choi, Yung Kyun
5
Taylor, Charles Raymond
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Evans, Nathaniel J.
4
Ng, Yu Leung
4
Pelsmacker, Patrick de
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Bergkvist, Lars
3
Breves, Priska
3
Buijzen, Moniek
3
Choi, Dongwon
3
Danaher, Peter J.
3
Eisend, Martin
3
Feng, Yang
3
Heerde, Harald J. van
3
Hudders, Liselot
3
Kang, Moon Young
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Lou, Chen
3
Pieters, Rik
3
Schramm, Holger
3
Shen, Fuyuan
3
Shin, Wonsun
3
Spielvogel, Ines
3
Wedel, Michel
3
Wen, Taylor Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Abbasi, Amir Zaib
2
Aribarg, Anocha
2
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Published in...
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International journal of advertising : the review of marketing communications
Journal of marketing research : JMR
Journal of promotion management : innovations in planning and applied research
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
The journal of product & brand management
38
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
364
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364
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
4
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
5
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
6
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
7
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
8
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
9
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
10
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
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