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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
~subject:"Virales Marketing"
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Search: subject_exact:"Soziale Internetplattform"
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Social web
Virales Marketing
Social Web
177
Internet marketing
121
Online-Marketing
121
Consumer behaviour
104
Konsumentenverhalten
104
Advertising
48
Brand management
48
Markenführung
48
Advertising effects
47
Werbewirkung
47
Werbung
47
Viral marketing
45
Beziehungsmarketing
31
Relationship marketing
31
Social media marketing
28
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25
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social media
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19
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Online-Handel
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177
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Peltier, James
5
Hudders, Liselot
4
Bright, Laura F.
3
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Lou, Chen
3
Schibrowsky, John A.
3
Yoon, Hye Jin
3
Altobello, Suzanne A.
2
Bhattarai, Ashok
2
Bigné Alcañiz, J. Enrique
2
Coker, Kesha K.
2
De Jans, Steffi
2
Dix, Steve
2
Farhang, Maryam
2
Gangadharbatla, Harsha
2
Goldsmith, Ronald E.
2
Hofacker, Charles F.
2
Huang, Yan
2
Janssen, Loes
2
Kim, Hye-yŏng
2
Kim, Hyejin
2
Kim, Jihye
2
Kim, Juran
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Kim, Seeun
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Ko, Eunju
2
Koronaki, Eirini
2
Lawlor, Margaret-Anne
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Li, Minjie
2
Ma, Zecong
2
Milne, George R.
2
Nill, Alexander F.
2
Park, Jin Seong
2
Poels, Karolien
2
Rowley, Jennifer
2
Schouten, Alexander P.
2
Schultz, Don E.
2
Soares, Ana Maria
2
Song, Hayeon
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International journal of advertising : the review of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
134
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
177
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
3
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
4
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
5
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
6
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
7
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
8
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
9
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
10
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
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