//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Konsumentenverhalten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
2,115
Konsumentenverhalten
2,115
Beziehungsmarketing
467
Einzelhandel
467
Relationship marketing
467
Retail trade
467
Online retailing
341
Online-Handel
341
Customer satisfaction
319
Kundenzufriedenheit
319
Brand management
305
Markenführung
305
Brand image
258
Markenimage
258
Dienstleistungsqualität
230
Service quality
230
Social Web
213
Social web
213
Online-Marketing
211
Advertising effects
193
Werbewirkung
193
Brand
171
Markenartikel
168
E-commerce
158
Electronic Commerce
157
Advertising
150
Werbung
146
Emotion
142
Viral marketing
118
Virales Marketing
118
Confidence
112
Vertrauen
112
Food retailing
101
Lebensmitteleinzelhandel
101
Luxury goods
95
Luxusgüter
95
Innovation adoption
81
Innovationsakzeptanz
80
Distribution channel
77
more ...
less ...
Online availability
All
Undetermined
196
Free
1
Type of publication
All
Article
211
Type of publication (narrower categories)
All
Article in journal
211
Aufsatz in Zeitschrift
211
Language
All
English
211
Author
All
Dwivedi, Yogesh Kumar
3
Evans, Nathaniel J.
3
Rana, Nripendra P.
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Beckert, Johannes
2
Belanche, Daniel
2
Cheung, Man Lai
2
Choi, Yung Kyun
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Garaus, Marion
2
Gauzente, Claire
2
Hudders, Liselot
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Kang, Moon Young
2
Khan, Imran
2
Kim, Sang Yong
2
Kim, Seunghyun
2
Ko, Eunju
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Lou, Chen
2
Naderer, Brigitte
2
Panda, Rajesh
2
Park, Jungkun
2
Park, Minjung
2
Segijn, Claire M.
2
Septianto, Felix
2
Shah, Adnan Muhammad
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
184
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
more ...
less ...
Source
All
ECONIS (ZBW)
211
Showing
1
-
10
of
211
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
8
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
9
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
10
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->