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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Virales Marketing"
~subject:"Werbung"
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Search: subject_exact:"Consumer Behaviour"
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Virales Marketing
Werbung
Consumer behaviour
502
Konsumentenverhalten
502
Advertising effects
180
Werbewirkung
180
Advertising
142
Brand management
111
Markenführung
111
Internet marketing
91
Online-Marketing
91
Brand image
86
Markenimage
86
Brand
58
Markenartikel
58
Social Web
58
Social web
58
Emotion
44
Beziehungsmarketing
35
Relationship marketing
35
Viral marketing
35
Cognition
29
Kognition
29
Experiment
28
Perception
28
Personality psychology
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Persönlichkeitspsychologie
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Wahrnehmung
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Theorie
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Theory
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Marketing management
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Marketingmanagement
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Luxury goods
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Luxusgüter
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Psychology of advertising
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Werbepsychologie
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persuasion knowledge
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advertising
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Ko, Eunju
4
Yoon, Hye Jin
4
Yoon, Sukki
4
Bang, Hye Jin
3
Boerman, Sophie C.
3
Choi, Dongwon
3
Choi, Yung Kyun
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Evans, Nathaniel J.
3
Haley, Eric John
3
Kim, Kacy K.
3
Lou, Chen
3
Matthes, Jörg
3
Naderer, Brigitte
3
Taylor, Charles Raymond
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Beckert, Johannes
2
Boutsouki, Christina
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Hudders, Liselot
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Kang, Moon Young
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Kim, Hanyoung
2
Kim, Seunghyun
2
Kim, Yeonshin
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Lee, Yoon-Joo
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Lwin, May O.
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Lyu, Yuanwei
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Margariti, Kostoula
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Muralidharan, Sidharth
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2
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International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
Journal of business research : JBR
222
Journal of retailing and consumer services
136
Journal of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
83
International journal of internet marketing and advertising : IJIMA
82
International journal of hospitality management
76
Journal of advertising research
70
Psychology & marketing
69
Journal of promotion management : innovations in planning and applied research
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Journal of promotion management : JPM
48
European journal of marketing : EJM
43
Journal of advertising
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of advertising : official publication of the American Academy of Advertising
38
Tourism management : research, policies, practice
38
Journal of marketing
37
Cogent business & management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
The journal of product & brand management
36
International journal of consumer studies
35
Asia Pacific journal of marketing and logistics
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of hospitality marketing & management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
International journal of electronic marketing and retailing : IJEMR
33
Journal of marketing research : JMR
32
International journal of contemporary hospitality management
31
Journal of international consumer marketing
31
Electronic commerce research
30
Journal of travel and tourism marketing
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Health marketing quarterly
28
Journal of internet commerce
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Information systems research : ISR
27
The journal of consumer marketing
27
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ECONIS (ZBW)
176
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
4
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
5
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
6
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
7
Perspectives : advertising and climate change : part of the problem or part of the solution?
Hartmann, Patrick
;
Marcos, Aitor
;
Castro, Juana
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 430-457
Persistent link: https://www.econbiz.de/10014234117
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
10
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
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