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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"eWOM"
~subject:"social media"
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Search: subject_exact:"Empfehlungsmarketing"
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eWOM
social media
Viral marketing
52
Virales Marketing
52
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
31
Social web
31
Internet marketing
27
Online-Marketing
27
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9
Werbewirkung
9
Advertising
8
Online retailing
8
Online-Handel
8
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8
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5
Brand management
4
Customer satisfaction
4
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3
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3
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3
Instagram
3
Kundenintegration
3
Markenimage
3
Perception
3
Personalisierung
3
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3
Relationship marketing
3
Social media
3
Vertrauen
3
Wahrnehmung
3
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3
online reviews
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2
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10
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Kim, Alex Jiyoung
2
Alhabash, Saleem
1
Bao, Tong
1
Chang, Tung-lung Steven
1
Choi, Jeonghye
1
Choi, Yung Kyun
1
Deng, Tao
1
Gangadharbatla, Harsha
1
Gvili, Yaniv
1
Hong, Seoyeon
1
Hopp, Toby
1
Huh, Jisu
1
Kim, Jeeyeon
1
Kim, Juran
1
Kim, Kacy K.
1
Ko, Eunju
1
Levy, Shalom
1
Lynch, Kristen
1
McAlister, Anna R.
1
Moon, Sue H.
1
Mundel, Juan
1
Pfeuffer, Alexander
1
Pittman, Matthew
1
Quilliam, Elizabeth Taylor
1
Richards, Jef I.
1
Vargo, Chris J.
1
Yoon, Sukki
1
Yoon, Yeohong
1
Yu, Jihye
1
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International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
International journal of internet marketing and advertising : IJIMA
22
Journal of marketing communications
17
Journal of business research : JBR
16
International journal of hospitality management
10
Journal of hospitality marketing & management
10
International journal of electronic marketing and retailing : IJEMR
9
Journal of management information systems : JMIS
9
Journal of retailing and consumer services
9
Psychology & marketing
9
Information systems research : ISR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Journal of internet commerce
6
Journal of organizational computing and electronic commerce
6
Management information systems : mis quarterly
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of consumer studies
5
International journal of technology marketing : IJTMkt
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : innovations in planning and applied research
5
Journal of travel and tourism marketing
5
Discussion paper
4
International journal of business information systems : IJBIS
4
International journal of electronic commerce : IJEC
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of marketing management : MM
4
Journal of marketing research
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Cogent business & management
3
Health marketing quarterly
3
International journal of business environment : IJBE
3
International journal of business innovation and research : IJBIR
3
International journal of information systems and change management : IJISCM
3
International journal of market research
3
International journal of networking and virtual organisations : IJNVO
3
Journal of customer behaviour
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
4
Social media alcohol advertising among underage minors : effects of models' age
Alhabash, Saleem
;
Mundel, Juan
;
Deng, Tao
;
McAlister, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 552-581
Persistent link: https://www.econbiz.de/10012586679
Saved in:
5
Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Levy, Shalom
;
Gvili, Yaniv
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
Saved in:
6
eWOM anatomy of online product reviews : interaction effects of review number, valence, and star ratings on perceived credibility
Hong, Seoyeon
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 892-920
Persistent link: https://www.econbiz.de/10012395585
Saved in:
7
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
8
The effects of eWOM characteristics on consumer ratings : evidence from TripAdvisor.com
Yoon, Yeohong
;
Kim, Alex Jiyoung
;
Kim, Jeeyeon
;
Choi, …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 684-703
Persistent link: https://www.econbiz.de/10012200312
Saved in:
9
The characteristics and business impact of children's electronic word of mouth in marketing communications
Bao, Tong
;
Chang, Tung-lung Steven
;
Kim, Alex Jiyoung
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 731-759
Persistent link: https://www.econbiz.de/10012200315
Saved in:
10
eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
Saved in:
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