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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Germany"
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Advertising effects
Germany
Consumer behaviour
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Konsumentenverhalten
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Werbewirkung
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Advertising
144
Werbung
144
Internet marketing
112
Online-Marketing
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Yoon, Sukki
5
Choi, Yung Kyun
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Kim, Kacy K.
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Matthes, Jörg
4
Naderer, Brigitte
4
Wojdynski, Bartosz W.
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Beckert, Johannes
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Lou, Chen
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International journal of advertising : the review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
146
Journal of marketing communications
132
SpringerLink / Bücher
111
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
85
Psychology & marketing
70
Journal of promotion management : innovations in planning and applied research
67
Gabler Edition Wissenschaft
64
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising research
52
Journal of advertising : official publication of the American Academy of Advertising
45
Europäische Hochschulschriften / 5
44
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
European journal of marketing : EJM
36
Marketing : ZFP ; journal of research and management
35
The journal of product & brand management
35
International journal of consumer studies
34
The journal of consumer marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Schriftenreihe Studien zum Konsumentenverhalten
31
Asia Pacific journal of marketing and logistics
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Research
30
Springer eBook Collection / Business and Economics
30
The journal of brand management : an international journal
28
Health marketing quarterly
27
Journal of international consumer marketing
26
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
25
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing
23
Journal of current issues and research in advertising
22
Jahrbuch der Absatz- und Verbrauchsforschung
21
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
3
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
4
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
5
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
6
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
7
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
8
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
9
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
10
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
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