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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Soziales Web"
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Social Web
191
Social web
191
Internet marketing
104
Online-Marketing
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Consumer behaviour
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Konsumentenverhalten
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Viral marketing
51
Virales Marketing
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Luo, Qiuju
5
Okumus, Fevzi
5
Bilgihan, Anil
4
Hudders, Liselot
4
Kirilenko, Andrei
4
Stepchenkova, Svetlana
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Bigné Alcañiz, J. Enrique
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Choi, Yung Kyun
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Filieri, Raffaele
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Lou, Chen
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2
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Cho, Chang-Hoan
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De Jans, Steffi
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Feng, Wenting
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Gretzel, Ulrike
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Jiménez-Barreto, Jano
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Schouten, Alexander P.
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Song, Hayeon
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International journal of advertising : the review of marketing communications
Tourism management : research, policies, practice
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
141
Information systems research : ISR
140
Journal of management information systems : JMIS
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Psychology & marketing
80
Electronic commerce research
78
Management information systems : mis quarterly
76
Journal of internet commerce
75
Journal of promotion management : innovations in planning and applied research
70
Journal of marketing management : MM
69
Journal of travel and tourism marketing
68
The journal of product & brand management
67
Cogent business & management
65
Journal of electronic commerce research : JECR
65
International journal of electronic commerce : IJEC
64
Journal of information & knowledge management : JIKM
63
The journal of brand management : an international journal
63
International journal of electronic marketing and retailing : IJEMR
61
Journal of marketing
57
International journal of technology marketing : IJTMkt
56
International journal of networking and virtual organisations : IJNVO
55
Journal of advertising research
54
Journal of organizational computing and electronic commerce
53
Corporate communications : an international journal
52
Journal of knowledge management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
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ECONIS (ZBW)
191
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1
A social media analysis of travel preferences and attitudes, before and during Covid-19
Hardt, Daniel
;
Glückstad, Fumiko Kano
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457579
Saved in:
2
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
3
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
4
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
5
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
6
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
7
The travel influencer construct : an empirical exploration and validation
Manthiou, Aikaterini
;
Ulrich, Isabelle
;
Kuppelwieser, Volker
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457728
Saved in:
8
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
9
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
10
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
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