//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Celebrity endorsement"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
Markenführung
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
68
Brand management
40
Social Web
34
Social web
34
Brand image
24
Markenimage
24
advertising
20
Brand
15
Markenartikel
15
Psychology of advertising
15
Werbepsychologie
15
persuasion knowledge
15
Celebrity-Werbung
12
Emotion
12
Gender
11
Geschlecht
11
Luxury goods
11
Luxusgüter
11
Product Placement
11
Product placement
11
Corporate disclosure
10
Humor
10
Personality psychology
10
Persönlichkeitspsychologie
10
Public relations
10
Sponsoring
10
Sponsorship
10
Unternehmenspublizität
10
social media
10
Öffentlichkeitsarbeit
10
Bibliometrics
8
more ...
less ...
Online availability
All
Undetermined
46
Free
2
Type of publication
All
Article
48
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Language
All
English
48
Author
All
Ko, Eunju
3
Matthes, Jörg
3
Naderer, Brigitte
3
Hayes, Jameson L.
2
An, Donghwy
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
Balasubramanian, Siva Kumar
1
Bartsch, Fabian
1
Beckert, Johannes
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Borchers, Nils S.
1
Breves, Priska
1
Brison, Natasha T.
1
Britt, Brian
1
Britt, Brian C.
1
Carter, Erin Percival
1
Chang, Chingching
1
Chang, Hua
1
Choi, Jeonghye
1
Choi, Sung Tae
1
Choi, Sungchul
1
Choi, Yonglim
1
Choi, Yung Kyun
1
Collins, Alice Ford
1
Dens, Nathalie
1
Eguro, Yuka
1
Einwiller, Sabine
1
Feng, Yang
1
Flores-Zamora, Javier
1
Garaus, Marion
1
Girschick, Alexander
1
Gistri, Giacomo
1
Golan, Guy
1
Gräve, Jan-Frederik
1
Guitart, Ivan A.
1
Hagelstein, Jens
1
Han, Jiyoon
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of business research : JBR
52
Journal of marketing communications
44
International journal of advertising : the quarterly review of marketing communications
37
Journal of promotion management : JPM
36
Psychology & marketing
36
The journal of product & brand management
34
Journal of advertising research
26
Journal of promotion management : innovations in planning and applied research
26
The journal of brand management : an international journal
25
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
18
Marketing letters : a journal of research in marketing
17
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of sports marketing & sponsorship
15
Marketing intelligence & planning
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of global marketing
12
Asia Pacific journal of marketing and logistics
11
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing research : JMR
9
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
International journal of hospitality management
8
Journal of current issues and research in advertising
8
Journal of international consumer marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Young consumers : insight and ideas for responsible marketers
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of marketing management : MM
7
Springer eBook Collection / Business and Economics
7
European journal of marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
48
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
3
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
4
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
5
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
6
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
Saved in:
7
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
8
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
9
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
10
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->