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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Markenartikel"
~subject:"Product Placement"
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Markenartikel
Product Placement
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
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Brand management
40
Markenführung
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Social Web
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Social web
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Brand image
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Markenimage
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advertising
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Brand
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Psychology of advertising
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Werbepsychologie
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persuasion knowledge
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Celebrity-Werbung
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Geschlecht
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Product placement
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Humor
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social media
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Matthes, Jörg
4
Naderer, Brigitte
4
Spielvogel, Ines
3
Ko, Eunju
2
Balasubramanian, Siva Kumar
1
Bintinger, Simone
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Bock, Dora
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Boerman, Sophie C.
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Breves, Priska
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Choi, Yung Kyun
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Dens, Nathalie
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Luk, Ka Yi
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McCullough, Heath
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McGraw, A. Peter
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Milfeld, Tyler
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Müller, Céline M.
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Narisawa, Taichi
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
35
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
26
Journal of promotion management : JPM
25
Journal of marketing communications
23
Journal of advertising : official publication of the American Academy of Advertising
21
The journal of brand management : an international journal
16
Journal of advertising research
15
Psychology & marketing
15
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
11
International journal of internet marketing and advertising : IJIMA
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of the Academy of Marketing Science
8
Marketing : ZFP ; journal of research and management
8
European journal of marketing : EJM
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of global fashion marketing : JGfM
5
The journal of consumer marketing
5
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Australasian marketing journal
3
Business horizons
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of international consumer marketing
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
The marketing review
3
Advertising in new formats and media : current research and implications for marketers
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
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ECONIS (ZBW)
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1
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
2
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
3
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
4
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
5
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
6
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
7
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
8
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
9
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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