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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Viral marketing"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Viral marketing
Internet marketing
102
Online-Marketing
102
Advertising
68
Advertising effects
68
Werbewirkung
68
Werbung
68
Consumer behaviour
65
Konsumentenverhalten
65
Social Web
57
Social web
57
Brand management
23
Markenführung
23
Virales Marketing
17
social media
15
Brand image
10
Markenimage
10
Sponsoring
9
Sponsorship
9
persuasion knowledge
9
Public relations
8
Öffentlichkeitsarbeit
8
Corporate disclosure
7
Marketing management
7
Marketingmanagement
7
Unternehmenspublizität
7
influencer marketing
7
Confidence
6
Influencer marketing
6
Jugendliche
6
Online retailing
6
Online-Handel
6
Vertrauen
6
Youth
6
advertising
6
eWOM
6
Brand
5
Credibility
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Glaubwürdigkeit
5
Instagram
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17
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English
17
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Cho, Chang-Hoan
2
Kim, Hyejin
2
Lou, Chen
2
Bigné Alcañiz, J. Enrique
1
Cao, Yang
1
Choi, Jeonghye
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
Chu, Shu-Chuan (Kelly)
1
De Brabandere, Marloes
1
Gangadharbatla, Harsha
1
Gvili, Yaniv
1
Hong, Seoyeon
1
Hopp, Toby
1
Huang, Xun Irene
1
Hudders, Liselot
1
Huh, Jisu
1
Kim, Alex Jiyoung
1
Kim, Jeeyeon
1
Kim, Juran
1
Kim, Kacy K.
1
Kim, Yoojung
1
Ko, Eunju
1
Lee, Heejung
1
Levy, Shalom
1
Lien, Che-Hui
1
Lu, Xinyu
1
Martínez-Navarro, Jesús
1
Maslowska, Ewa
1
Park, Jin Seong
1
Pittman, Matthew
1
Qiu, Chen
1
Rath, Bhavtosh
1
Segijn, Claire M.
1
Srivastava, Jaideep
1
Su, Qiuli
1
Vakeel, Khadija Ali
1
Vargo, Chris J.
1
Viswanathan, Vijay
1
Wu, Jianan
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
Journal of consumer marketing
8
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ECONIS (ZBW)
17
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1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
3
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
4
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
5
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
6
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Levy, Shalom
;
Gvili, Yaniv
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
Saved in:
9
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
10
Digital advertising : present and future prospects
Lee, Heejung
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 332-341
Persistent link: https://www.econbiz.de/10012200488
Saved in:
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