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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of electronic commerce : IJEC"
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Search: subject_exact:"Social media marketing"
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Internet marketing
84
Online-Marketing
84
Social Web
47
Social web
47
Consumer behaviour
37
Konsumentenverhalten
37
Online retailing
26
Online-Handel
26
E-commerce
22
Electronic Commerce
22
Advertising effects
21
Werbewirkung
21
Beziehungsmarketing
17
Relationship marketing
17
Viral marketing
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Virales Marketing
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social media
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Search engine
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Suchmaschine
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Advertising
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online advertising
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online reviews
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Bunker, Matthew P.
2
Jansen, Bernard J.
2
King, Ruth C.
2
Kumar, Vikas
2
Teng, Ching-I
2
Ababneh, Suhair
1
Abd El Halim, Hend
1
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1
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Aboalganam, Khalid M.
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International journal of business information systems : IJBIS
International journal of electronic commerce : IJEC
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
188
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
International journal of advertising : the review of marketing communications
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
Electronic commerce research
64
International journal of advertising : the quarterly review of marketing communications
64
Cogent business & management
60
Business horizons
57
International journal of technology marketing : IJTMkt
56
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Journal of marketing management : MM
46
International journal of e-business research : an official publication of the Information Resources Management Association
45
International journal of contemporary hospitality management
44
Journal of hospitality marketing & management
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
84
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1
Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
Saved in:
2
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
3
The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah
- In:
International journal of business information systems : …
39
(
2022
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012887873
Saved in:
4
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
5
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
6
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
7
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
8
An insight of Facebook usage by Pakistan-based organisations : an application of netnography approach
Ahmed, Ashir
;
Li, Vivien
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013460301
Saved in:
9
Analysing private universities' websites in Egypt using search engine optimisation tools
Elbadrawy, Rehaballah
;
Abd El Halim, Hend
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 224-235
Persistent link: https://www.econbiz.de/10013460304
Saved in:
10
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
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