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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
43
Marktsegmentierung
43
Consumer behaviour
15
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Kruger, Martinette
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International journal of contemporary hospitality management
Journal of business research : JBR
Tourism analysis : an interdisciplinary tourism & hospitality journal
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
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SpringerLink / Bücher
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Working paper / National Bureau of Economic Research, Inc.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of targeting, measurement and analysis for marketing
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Journal of vacation marketing : an international journal
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European journal of operational research : EJOR
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Journal of revenue and pricing management
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NBER Working Paper
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CESifo working papers
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Gabler Edition Wissenschaft
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Tourism economics : the business and finance of tourism and recreation
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European journal of marketing : EJM
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
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Journal of banking & finance
10
Journal of marketing management : MM
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
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1
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
2
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
3
Beer traveler, wine traveler, or both? : comparing beer tourist and wine tourist segments
Stone, Matthew J.
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 657-665
Persistent link: https://www.econbiz.de/10014506933
Saved in:
4
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
5
From curious to connoisseur : a longitudinal segmentation of attendees at a Chinese wine festival
Shi, Fangfang
;
Ji, Shaojun
;
Weaver, David B.
;
Huang, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
3
,
pp. 885-907
Persistent link: https://www.econbiz.de/10013164513
Saved in:
6
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
7
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
8
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
9
Visitors' spatial movement patterns and market segmentation in Washington, DC
Deng, Jinyang
;
Andrada, Rogelio T., II.
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012438018
Saved in:
10
Understanding who is having a Taste(Off) Nigeria
Kruger, Martinette
;
Viljoen, Adam
;
Digun-Aweto, Oghenetejiri
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10012438188
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