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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Kundenbindungsprogramm"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenbindungsprogramm
Loyalty program
11
Beziehungsmarketing
6
Hotel industry
6
Hotellerie
6
Relationship marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
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Online retailing
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Behavioral loyaltiy
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Big Data
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Big data
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Brand
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Brand loyalty
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Ahmed, Zafar U.
1
Alamanos, Eleftherios
1
Bojei, Jamil
1
Brakus, J. Joško
1
Caetano, Joana
1
Cassia, Fabio
1
Chen, Chih-chien
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Chen, Yong
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Cui, Nan
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Dennis, Charles
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Dinca, Alexandra
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Ha, Hong Youl
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Lo, Ada S.
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Magno, Francesca
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Michon, Richard
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Newman, Andrew J.
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Pan, Huifeng
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Qu, Hailin
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Rita, Paulo
1
Shoemaker, Stowe
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Tanford, Sarah
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Tiago, Maria Teresa Borges
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Ugolini, Marta
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Wang, Tao
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Wei, Hua
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Wu, Na
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Xie, Lijia Karen
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International journal of contemporary hospitality management
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
11
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1
The theory-practice research gains from big data : evidence from hospitality loyalty programs
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Caetano, Joana
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4486-4501
Persistent link: https://www.econbiz.de/10014430130
Saved in:
2
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
3
Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
Wei, Hua
;
Wu, Na
;
Wang, Tao
;
Zhou, Zongkui
;
Cui, Nan
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 343-351
Persistent link: https://www.econbiz.de/10011695117
Saved in:
4
Building brand relationship quality among hotel loyalty program members
Lo, Ada S.
;
Im, Holly Hyunjung
;
Chen, Yong
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
Saved in:
5
Brand growth in packaged goods markets : ten cases with common patterns
Dawes, John G.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 477-490
Persistent link: https://www.econbiz.de/10011542370
Saved in:
6
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
7
The perceived effectiveness of social couponing campaigns for hotels in Italy
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1598-1617
Persistent link: https://www.econbiz.de/10011476123
Saved in:
8
Where is the love? : investigating multiple membership and hotel customer loyalty
Xiong, Lina
;
King, Ceridwyn
;
Hu, Clark
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 572-592
Persistent link: https://www.econbiz.de/10010387389
Saved in:
9
Hotel loyalty programs : how valuable is valuable enough? : Lijia (Karen) Xie and Chih-Chien Chen
Xie, Lijia Karen
;
Chen, Chih-chien
- In:
International journal of contemporary hospitality management
26
(
2014
)
1
,
pp. 107-129
Persistent link: https://www.econbiz.de/10010249707
Saved in:
10
The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil
;
Julian, Craig C.
;
Wel, Che Aniza Binti Che
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
Saved in:
1
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