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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The service industries journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
19
Loyalty program
19
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
10
Relationship marketing
10
Hotel industry
6
Hotellerie
6
Mobile Business
5
Mobile business
5
USA
4
United States
4
Customer retention
3
Internet marketing
3
Kundenbindung
3
Online-Marketing
3
Brand management
2
Confidence
2
Customer satisfaction
2
Dienstleistungsqualität
2
Direct marketing
2
Direktmarketing
2
Hotel loyalty programs
2
Kundenzufriedenheit
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mobile communications
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Sales promotion
2
Service quality
2
Verkaufsförderung
2
Vertrauen
2
customer demotion
2
customer loyalty
2
Active loyalty
1
Advertising effects
1
Anreiz
1
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Aufsatz in Zeitschrift
Article in journal
19
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English
19
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Ha, Young
2
Im, Hyunjoo
2
Yancey, Scott
2
Bacile, Todd J.
1
Baker, Melissa A.
1
Banerjee, Sy
1
Banerjee, Syagnik
1
Berlo, Geert van
1
Blazevic, Vera
1
Bloemer, Johanna M.
1
Caetano, Joana
1
Cassia, Fabio
1
Chen, Chih-chien
1
Chen, Yong
1
Collado Agudo, Jesús
1
Dinca, Alexandra
1
Fu, Xiaorong
1
Goldsmith, Ronald E.
1
Ha, Hong Youl
1
Ha, Sejin
1
Hao, Liaogang
1
Herrero Crespo, Angel
1
Hu, Clark
1
Im, Holly Hyunjung
1
King, Ceridwyn
1
Legendre, Tiffany S.
1
Liu, Zhiqiang
1
Lo, Ada S.
1
Magno, Francesca
1
McDowell, Danielle
1
Pan, Huifeng
1
Pang, Jing
1
Poddar, Amit
1
Qu, Hailin
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Rita, Paulo
1
RodrÃguez del Bosque, Ignacio A.
1
Shoemaker, Stowe
1
Stein, Alisha
1
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International journal of contemporary hospitality management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The service industries journal
Journal of retailing and consumer services
42
Journal of business research : JBR
24
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
Journal of hospitality marketing & management
7
The international review of retail, distribution and consumer research
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The Cornell hospitality quarterly
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
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ECONIS (ZBW)
19
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1
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
2
The easier you get it, the less you cherish it? : research on the influence of coupon issuing methods on consumers from the perspective of psychological ownership
Yu, Zhenpeng
;
Zeng, Hui
;
Hao, Liaogang
- In:
The service industries journal
43
(
2023
)
13/14
,
pp. 962-988
Persistent link: https://www.econbiz.de/10014338630
Saved in:
3
The theory-practice research gains from big data : evidence from hospitality loyalty programs
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Caetano, Joana
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4486-4501
Persistent link: https://www.econbiz.de/10014430130
Saved in:
4
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
5
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
6
Building brand relationship quality among hotel loyalty program members
Lo, Ada S.
;
Im, Holly Hyunjung
;
Chen, Yong
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
Saved in:
7
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
8
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Saved in:
9
The perceived effectiveness of social couponing campaigns for hotels in Italy
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1598-1617
Persistent link: https://www.econbiz.de/10011476123
Saved in:
10
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
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