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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Confidence"
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Viral marketing
Confidence
157
Vertrauen
157
Consumer behaviour
122
Konsumentenverhalten
122
Trust
66
Beziehungsmarketing
65
Relationship marketing
65
Online retailing
42
Online-Handel
42
Customer satisfaction
33
Kundenzufriedenheit
33
Social Web
26
Social web
26
Dienstleistungsqualität
22
Service quality
22
E-commerce
21
Electronic Commerce
21
Internet marketing
20
Online-Marketing
20
Brand management
19
Markenführung
19
Brand image
17
Einzelhandel
17
Markenimage
17
Retail trade
17
Virales Marketing
14
Brand
13
Corporate Social Responsibility
13
Corporate social responsibility
13
Data protection
13
Datenschutz
13
Markenartikel
13
Satisfaction
11
Loyalty
10
Brand trust
9
Corporate reputation
9
Firmenimage
9
Hotel industry
9
Hotellerie
9
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Aufsatz in Zeitschrift
Article in journal
14
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English
14
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Ashaduzzaman, Md
1
Butcher, Ken
1
Cavallero, Luisa
1
Chang, Chun-Ming
1
Chen, Guofu
1
Chen, Jianyu
1
Chomvilailuk, Rojanasak
1
Deng, Qian
1
Dwivedi, Yogesh Kumar
1
Fu, Tianyu
1
Gong, Xiushuang
1
Ha, Hong Youl
1
Huang, Songshan
1
Ifie, Kemefasu
1
Jebarajakirthy, Charles
1
Lee, Daeho
1
Li, Chi-Hua
1
Li, Mimi
1
Li, Shuhao
1
Liu, Min
1
Liu, Zhiqiang
1
Lobel Trong Thuy Tran
1
Loc Tuan Le
1
Loureiro, Sandra M. C.
1
Mavridou, Vasileia
1
Miranda, Francisco J.
1
Nhan Thanh Nguyen
1
Pan, Huifeng
1
Park, Inyoung
1
Pham Thi Minh Ly
1
Qu, Hua
1
Ren, Rui
1
Shankar, Amit
1
Shen, Han
1
Simintiras, Antonis C.
1
Strutton, David
1
Thakur, Rakhi
1
Tran, Gina A.
1
Wang, Xuequn
1
Wu, Luorong
1
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International journal of contemporary hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
10
International journal of hospitality management
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
International journal of electronic marketing and retailing : IJEMR
5
Cogent business & management
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
International journal of services technology and management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of hospitality marketing & management
3
Journal of marketing research
3
Psychology & marketing
3
The international review of retail, distribution and consumer research
3
Tourism review : the official journal of the AIEST
3
Corporate communications : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal for global business advancement : JGBA
2
Journal of electronic commerce in organizations : JECO
2
Journal of international consumer marketing
2
Journal of management information systems : JMIS
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Pakistan journal of commerce and social sciences
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
Tourism management perspectives : TMP
2
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ECONIS (ZBW)
14
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Date (oldest first)
1
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
2
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
3
Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu
;
Li, Shuhao
;
Xu, Jie
;
Liu, Min
;
Chen, Guofu
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
Saved in:
4
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
5
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
6
How do electronic word of mouth practices contribute to mobile banking adoption?
Shankar, Amit
;
Jebarajakirthy, Charles
;
Ashaduzzaman, Md
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132251
Saved in:
7
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
8
What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo
;
Park, Inyoung
;
Lee, Daeho
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
Saved in:
9
Customer engagement and online reviews
Thakur, Rakhi
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
Saved in:
10
Fashion brands on retail websites : customer performance expectancy and e-word-of-mouth
Loureiro, Sandra M. C.
;
Cavallero, Luisa
;
Miranda, …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 131-141
Persistent link: https://www.econbiz.de/10011808565
Saved in:
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