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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer relationship management"
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Marketingmanagement
Beziehungsmarketing
284
Relationship marketing
284
Consumer behaviour
144
Konsumentenverhalten
144
Customer satisfaction
86
Kundenzufriedenheit
86
Dienstleistungsqualität
68
Service quality
68
Hotel industry
41
Hotellerie
41
Brand management
32
Markenführung
32
Lieferantenmanagement
27
Supplier relationship management
27
Customer value
26
Kundenwert
26
Brand image
25
Markenimage
25
Customer integration
22
Kundenintegration
22
Salespeople
22
Verkaufspersonal
22
Marketing management
21
Customer loyalty
20
Social Web
20
Social web
20
Beschwerdemanagement
19
Complaint management
19
Gastronomie
19
Restaurant industry
19
Customer service
18
Internet marketing
18
Kundenservice
18
Online-Marketing
18
Customer engagement
17
Viral marketing
17
Virales Marketing
17
Kundenbindungsprogramm
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Aufsatz in Zeitschrift
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21
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21
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Kumar, V.
2
Arnold, Mark J.
1
Bowen, John T.
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Chatterjee, Sharmila C.
1
Chen McCain, Shiang-Lih
1
Dahl, Darren W.
1
DeLeon, Anthony J.
1
Grewal, Dhruv
1
Hanson, Sara
1
Harmeling, Colleen M.
1
Harrigan, Paul
1
He, Yi
1
Hillebrand, Bas
1
Homburg, Christian
1
Hsu, Liwu
1
Hult, G. Tomas M.
1
Jiang, Lan
1
Jozic, Danijel
1
Kashmiri, Saim
1
Kuehnl, Christina
1
Larimo, Jorma
1
Le, Angelina Nhat Hanh
1
Leonidou, Leonidas C.
1
Li, Fangfang
1
Marandi, Aliakbar
1
McAlister, Leigh
1
Merz, Michael A.
1
Michaelidou, Nina
1
Moffett, Jordan W.
1
Najmi, Manoochehr
1
Nguyen Huu Khoi
1
Nicol, Cameron Duncan
1
Nijholt, Jurriaan J.
1
Nijssen, E. J.
1
Orr, Linda M.
1
Ou, Yi-Chun
1
Petersen, J. Andrew
1
Plangger, Kirk
1
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International journal of contemporary hospitality management
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
European journal of marketing : EJM
17
Business horizons
14
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of applied business research
6
Journal of business economics : JBE
5
Journal of marketing for higher education
5
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ECONIS (ZBW)
21
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1
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
4
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
5
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
6
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
7
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
8
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
9
Birds of a feather : intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Hsu, Liwu
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 208-228
Persistent link: https://www.econbiz.de/10011658057
Saved in:
10
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
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