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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of the Academy of Marketing Science"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Customer relationship management"
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Beziehungsmarketing
284
Relationship marketing
284
Consumer behaviour
144
Konsumentenverhalten
144
Customer satisfaction
86
Kundenzufriedenheit
86
Dienstleistungsqualität
68
Service quality
68
Hotel industry
41
Hotellerie
41
Brand management
32
Markenführung
32
Lieferantenmanagement
27
Supplier relationship management
27
Customer value
26
Kundenwert
26
Brand image
25
Markenimage
25
Customer integration
22
Kundenintegration
22
Salespeople
22
Verkaufspersonal
22
Marketing management
21
Marketingmanagement
21
Customer loyalty
20
Social Web
20
Social web
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Beschwerdemanagement
19
Complaint management
19
Gastronomie
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Restaurant industry
19
Customer service
18
Internet marketing
18
Kundenservice
18
Online-Marketing
18
Customer engagement
17
Viral marketing
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Virales Marketing
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Kundenbindungsprogramm
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Aufsatz in Zeitschrift
Fallstudie
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Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
6
Han, Heesup
5
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Alnawas, Ibrahim
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Bilgihan, Anil
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Evanschitzky, Heiner
2
Folse, Judith Anne Garretson
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Gursoy, Dogan
2
Gwinner, Kevin P.
2
Habel, Johannes
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Huang, Songshan
2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
Hwang, Jinsoo
2
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International journal of contemporary hospitality management
Journal of the Academy of Marketing Science
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
184
Journal of strategic marketing
162
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
International journal of internet marketing and advertising : IJIMA
65
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ECONIS (ZBW)
284
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
5
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
6
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
7
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
8
Knowing how satisfied/dissatisfied is far from enough : a comprehensive customer satisfaction analysis framework based on hybrid text mining techniques
Yang, Tong
;
Wu, Jie
;
Zhang, Junming
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 873-892
Persistent link: https://www.econbiz.de/10014483793
Saved in:
9
"Going the extra mile" : an integrative model of customer delight
Kim, Soyeon
;
Kim, Mi Ran
;
Choi, Laee
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1193-1212
Persistent link: https://www.econbiz.de/10014483819
Saved in:
10
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
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