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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of services marketing"
~subject:"Data Mining"
~subject:"Viral marketing"
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Search: subject_exact:"Empfehlungsmarketing"
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Data Mining
Viral marketing
Virales Marketing
76
Consumer behaviour
49
Konsumentenverhalten
49
Social Web
25
Social web
25
Customer satisfaction
23
Kundenzufriedenheit
23
Beziehungsmarketing
22
Relationship marketing
22
Internet marketing
21
Online-Marketing
21
Dienstleistungsqualität
19
Service quality
19
Online retailing
16
Online-Handel
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Hotel industry
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Hotellerie
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Online reviews
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Gastronomie
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Personalisierung
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Personalization
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Restaurant industry
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Data mining
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Complaint management
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Emotion
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E-commerce
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Electronic Commerce
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Holiday behaviour
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Tourism
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Tourismus
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76
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Kim, Jong Min
3
Law, Chun Hung Roberts
3
Xie, Karen L.
3
Bilgihan, Anil
2
Bradley, Graham L.
2
Cobanoglu, Cihan
2
Han, Jeongsoo
2
Kwok, Linchi
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Weber, Karin
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Wu, Luorong
2
Abdullah, Saddam
1
Adler, Howard
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Akareem, Husain Salilul
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Berezina, Katerina
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Bigné Alcañiz, J. Enrique
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Burns, Zara
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Cairncross, Grant
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Carlson, Jamie
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Castillo-Manzano, José Ignacio
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Castro Nuño, Mercedes
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Cezar, Asunur
1
Chan, Andrew
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Chang, Chun-Ming
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Chaulagain, Suja
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Chin, Kwai Sang
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Coulter, Robin A.
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International journal of contemporary hospitality management
The journal of services marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
76
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
3
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
4
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
5
Liminal digital birthspaces : social media and consumer proactivity for well-being
Bakri, Marlini
;
Davey, Janet
;
Krisjanous, Jayne
;
Maude, …
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1059-1074
Persistent link: https://www.econbiz.de/10014333594
Saved in:
6
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
7
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
8
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
9
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
10
Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu
;
Li, Shuhao
;
Xu, Jie
;
Liu, Min
;
Chen, Guofu
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
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