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~isPartOf:"International journal of contemporary hospitality management"
~subject:"Firm performance"
~subject:"Internet marketing"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Firm performance
Internet marketing
Viral marketing
Confidence
28
Vertrauen
28
Consumer behaviour
17
Konsumentenverhalten
17
Trust
9
Beziehungsmarketing
7
Hotel industry
7
Hotellerie
7
Relationship marketing
7
Gastronomie
6
Restaurant industry
6
Dienstleistungsqualität
5
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5
Virales Marketing
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Online-Marketing
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Ha, Hong Youl
2
Pan, Huifeng
2
Chang, Chun-Ming
1
Chen, Guofu
1
Cranage, David A.
1
Deng, Qian
1
Eser, Zeliha
1
Fu, Tianyu
1
Huang, Songshan
1
Kuo, Pei-Jou
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Li, Chi-Hua
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Li, Mimi
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Li, Shuhao
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Liu, Min
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Liu, Zhiqiang
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Lo, Yin-hsi
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Shen, Han
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International journal of contemporary hospitality management
Journal of business research : JBR
24
Journal of retailing and consumer services
21
International journal of electronic marketing and retailing : IJEMR
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of internet commerce
11
International journal of internet marketing and advertising : IJIMA
10
Journal of marketing communications
9
Asia Pacific journal of marketing and logistics
7
Cogent business & management
7
International journal of advertising : the review of marketing communications
7
International journal of hospitality management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of travel and tourism marketing
6
Tourism management : research, policies, practice
6
Information systems and e-business management : ISeB
5
International journal of business information systems : IJBIS
5
International journal of consumer studies
5
Journal for global business advancement : JGBA
5
Journal of business ethics : JOBE
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
Economic research
4
European research studies
4
International business review : the official journal of the European International Business Academy
4
International journal of business and globalisation : IJBG
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of technology marketing : IJTMkt
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Administrative Sciences : open access journal
3
Electronic commerce research and applications
3
Human systems management : HSM
3
IEEE transactions on engineering management : EM
3
Information systems research : ISR
3
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ECONIS (ZBW)
9
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1
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9
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9
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articles prioritized
date (newest first)
date (oldest first)
1
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
2
Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu
;
Li, Shuhao
;
Xu, Jie
;
Liu, Min
;
Chen, Guofu
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
Saved in:
3
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
4
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
5
Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Wu, Luorong
;
Shen, Han
;
Li, Mimi
;
Deng, Qian
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 648-668
Persistent link: https://www.econbiz.de/10011687632
Saved in:
6
The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Li, Chi-Hua
;
Chang, Chun-Ming
- In:
International journal of contemporary hospitality management
28
(
2016
)
5
,
pp. 924-944
Persistent link: https://www.econbiz.de/10011584042
Saved in:
7
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
Saved in:
8
Stakeholder management in the Chinese hotel industry : the antecedents and impacts
Lo, Yin-hsi
- In:
International journal of contemporary hospitality management
25
(
2013
)
4
,
pp. 470-490
Persistent link: https://www.econbiz.de/10009761415
Saved in:
9
Inter-organizational trust in franchise relationships and the performance outcomes : the case of fast-food restaurants in Turkey
Eser, Zeliha
- In:
International journal of contemporary hospitality management
24
(
2012
)
5
,
pp. 774-790
Persistent link: https://www.econbiz.de/10009568729
Saved in:
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