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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Consumer behaviour
Konsumentenverhalten
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Video game
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Youth
8
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6
Game theory
5
Social Web
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Akin, Mahmut Selami
1
Bassiouni, Dina H.
1
Bennett, Gregg
1
Chang, Henry Ker-chang
1
Chang, Kun
1
Davis, Robert
1
Dean, Dwane H.
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Erturkoglu, Zeynep
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Hackley, Christopher E.
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International journal of e-business research : an official publication of the Information Resources Management Association
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Electronic commerce research
4
International journal of internet marketing and advertising : IJIMA
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic commerce : IJEC
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of management information systems : JMIS
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CIE working paper series
2
Glücksspielforschung
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
13
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date (oldest first)
1
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
2
Turkish gen Z players' in-game purchase intention : does gender difference matter?
Akin, Mahmut Selami
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 721-741
Persistent link: https://www.econbiz.de/10014507545
Saved in:
3
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
4
Antecedents of mobile device purchase intention by mobile gamers
Mainardes, Emerson Wagner
;
Paixão Júnior, Silvestre …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
5
,
pp. 596-614
Persistent link: https://www.econbiz.de/10014381048
Saved in:
5
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
6
Teen girls' adoption of a virtual fashion world
Kobia, Caroline
;
Liu, Chuanlan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
Saved in:
7
Pressing the play button : what drives the intention to play social mobile games?
Erturkoglu, Zeynep
;
Zhang, Jing
;
Mao, En
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011306284
Saved in:
8
Online gamers' preferences for online game charging mechanisms : the effect of exploration motivation
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of e-business research : an …
11
(
2015
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10010526518
Saved in:
9
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
10
Does game self-congruity increase usage and purchase?
Davis, Robert
;
Lang, Bodo
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10009742862
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