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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Web 2.0"
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Beziehungsmarketing
Soziales Netzwerk
Social Web
284
Social web
284
Consumer behaviour
199
Konsumentenverhalten
199
Internet marketing
112
Online-Marketing
112
Relationship marketing
75
Online retailing
67
Online-Handel
67
Brand management
57
Markenführung
57
Social media
54
Viral marketing
52
Virales Marketing
52
Brand image
37
E-commerce
37
Electronic Commerce
37
Markenimage
37
Customer satisfaction
29
Kundenzufriedenheit
29
Confidence
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Vertrauen
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Customer integration
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Kundenintegration
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Einzelhandel
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Retail trade
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Social network
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Advertising effects
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Website
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Markenartikel
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Soziale Beziehungen
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90
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Rana, Nripendra P.
4
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Kumar, Jitender
2
Kumar, Vikas
2
Liébana-Cabanillas, Francisco
2
Pang, Hua
2
Park, Joohyung
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Thaichon, Park
2
Voola, Ranjit
2
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
Ahmadi, Sadra
1
Al-Hasan, Abrar
1
Alzaidi, Maram Saeed
1
Amerioun, Motahare
1
Anaya-Sánchez, Rafael
1
Anaza, Nwamaka
1
Andreassen, Tor W.
1
Annamalai, Balamurugan
1
Arizal N
1
Ashfaq, Muhammad
1
Attar, Razaz Waheeb
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Bag, Surajit
1
Bai, Xuesong
1
Barrot, Christian
1
Becker, Jörg
1
Benbunan-Fich, Raquel
1
Bento, Marisa
1
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International journal of electronic commerce : IJEC
Journal of retailing and consumer services
Journal of business research : JBR
141
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Technological forecasting & social change : an international journal
63
International journal of internet marketing and advertising : IJIMA
47
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of product & brand management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of business information systems : IJBIS
30
SpringerLink / Bücher
28
Journal of management information systems : JMIS
27
Business horizons
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Electronic commerce research
25
Journal of strategic marketing
25
Information systems research : ISR
24
Journal of internet commerce
23
Journal of marketing communications
23
The journal of brand management : an international journal
23
Cogent business & management
21
International journal of hospitality management
21
Journal of marketing
21
Management information systems : mis quarterly
20
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of electronic commerce research : JECR
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Journal of marketing management : MM
16
Journal of service management
16
Journal of the Academy of Marketing Science
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
Electronic commerce research and applications
15
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ECONIS (ZBW)
90
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90
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1
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
2
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
3
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
4
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
7
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
8
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
9
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
10
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
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