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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Management information systems : mis quarterly"
~subject:"Beziehungsmarketing"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Web 2.0"
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Beziehungsmarketing
Soziales Netzwerk
Social Web
142
Social web
142
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
34
Online-Marketing
34
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23
Online retailing
22
Online-Handel
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social media
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social networks
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International journal of electronic commerce : IJEC
Management information systems : mis quarterly
Journal of business research : JBR
141
Journal of retailing and consumer services
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Technological forecasting & social change : an international journal
63
International journal of internet marketing and advertising : IJIMA
47
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of product & brand management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of business information systems : IJBIS
30
SpringerLink / Bücher
28
Journal of management information systems : JMIS
27
Business horizons
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Electronic commerce research
25
Journal of strategic marketing
25
Information systems research : ISR
24
Journal of internet commerce
23
Journal of marketing communications
23
The journal of brand management : an international journal
23
Cogent business & management
21
International journal of hospitality management
21
Journal of marketing
21
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of electronic commerce research : JECR
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Journal of marketing management : MM
16
Journal of service management
16
Journal of the Academy of Marketing Science
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
Electronic commerce research and applications
15
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ECONIS (ZBW)
35
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1
Using retweets when shaping our online persona : topic modeling approach
Geva, Hilah
;
Oestreicher-Singer, Gal
;
Saar-Tsechansky, …
- In:
Management information systems : mis quarterly
43
(
2019
)
2
,
pp. 501-524
Persistent link: https://www.econbiz.de/10012061823
Saved in:
2
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
3
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
4
Online social stock picking : an empirical examination
Al-Hasan, Abrar
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 66-97
Persistent link: https://www.econbiz.de/10011848496
Saved in:
5
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
6
When social media delivers customer service : differential customer treatment in the airline industry
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Management information systems : mis quarterly
42
(
2018
)
2
,
pp. 489-520
Persistent link: https://www.econbiz.de/10011878404
Saved in:
7
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
8
Virtual first impressions matter : the effect of enterprise social networking sites on impression formation in virtual teams
Cummings, Jeff
;
Dennis, Alan
- In:
Management information systems : mis quarterly
42
(
2018
)
3
,
pp. 697-717
Persistent link: https://www.econbiz.de/10011919528
Saved in:
9
Network structure and patterns of information diversity on Twitter
Shore, Jesse
;
Baek, Jiye
;
Dellarocas, Chrysanthos
- In:
Management information systems : mis quarterly
42
(
2018
)
3
,
pp. 849-872
Persistent link: https://www.econbiz.de/10011919620
Saved in:
10
Embeddedness, prosociality, and social influence : evidence from online crowdfunding
Hong, Yili
;
Hu, Yuheng
;
Burtch, Gordon
- In:
Management information systems : mis quarterly
42
(
2018
)
4
,
pp. 1211-1224
Persistent link: https://www.econbiz.de/10011951767
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