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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Web 2.0"
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Beziehungsmarketing
Soziales Netzwerk
Social Web
178
Social web
178
Internet marketing
65
Online-Marketing
65
Consumer behaviour
57
Konsumentenverhalten
57
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45
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Virales Marketing
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International journal of electronic commerce : IJEC
Tourism management : research, policies, practice
Journal of business research : JBR
141
Journal of retailing and consumer services
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Technological forecasting & social change : an international journal
63
International journal of internet marketing and advertising : IJIMA
47
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of product & brand management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of business information systems : IJBIS
30
SpringerLink / Bücher
28
Journal of management information systems : JMIS
27
Business horizons
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Electronic commerce research
25
Journal of strategic marketing
25
Information systems research : ISR
24
Journal of internet commerce
23
Journal of marketing communications
23
The journal of brand management : an international journal
23
Cogent business & management
21
International journal of hospitality management
21
Journal of marketing
21
Management information systems : mis quarterly
20
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of electronic commerce research : JECR
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Journal of marketing management : MM
16
Journal of service management
16
Journal of the Academy of Marketing Science
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
Electronic commerce research and applications
15
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ECONIS (ZBW)
35
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
What do hotel customers complain about? : text analysis using structural topic model
Hu, Nan
;
Zhang, Ting
;
Gao, Baojun
;
Bose, Indranil
- In:
Tourism management : research, policies, practice
72
(
2019
),
pp. 417-426
Persistent link: https://www.econbiz.de/10011996164
Saved in:
3
Online public response to a service failure incident : implications for crisis communications
Su, Lijuan
;
Stepchenkova, Svetlana
;
Kirilenko, Andrei
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012004627
Saved in:
4
Complaining practices on social media in tourism : a value co-creation and co-destruction perspective
Dolan, Rebecca
;
Seo, Yuri
;
Kemper, Joya
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 35-45
Persistent link: https://www.econbiz.de/10012004632
Saved in:
5
Opinion mining from online travel reviews : a comparative analysis of Chinese major OTAs using semantic association analysis
Hou, Zhiping
;
Cui, Fasheng
;
Meng, Yongheng
;
Lian, Tonghui
; …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 276-289
Persistent link: https://www.econbiz.de/10012128632
Saved in:
6
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
7
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
8
Online social stock picking : an empirical examination
Al-Hasan, Abrar
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 66-97
Persistent link: https://www.econbiz.de/10011848496
Saved in:
9
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
10
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
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