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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Beziehungsmarketing"
~subject:"Empirische Methode"
~subject:"Soziales Netzwerk"
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Beziehungsmarketing
Empirische Methode
Soziales Netzwerk
Social Web
65
Social web
65
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
18
Online-Marketing
18
Online retailing
16
Online-Handel
16
E-commerce
11
Electronic Commerce
11
Relationship marketing
10
Viral marketing
9
Virales Marketing
9
Website
8
Social network
7
Digital platform
6
Digitale Plattform
6
Brand management
5
Data Mining
5
Data mining
5
Markenführung
5
Social relations
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Soziale Beziehungen
5
social media
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social networks
5
Advertising effects
4
Brand image
4
Confidence
4
Data protection
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Datenschutz
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Empirical method
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Internet
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Markenimage
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Vertrauen
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social commerce
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social network sites
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Al-Hasan, Abrar
1
Barrot, Christian
1
Benbunan-Fich, Raquel
1
Benlian, Alexander
1
Casaló, Luis V.
1
Chen, Lei
1
Cuthbertson, Richard
1
Dai, Qizhi
1
Demmers, Joris
1
Dolen, Willemijn M. van
1
Egger, Marc
1
Fang, Jiaming
1
Fischbach, Kai
1
Flavián Blanco, Carlos
1
Gammoh, Bashar S.
1
Garnefeld, Ina
1
Gensler, Sonja
1
Guinalíu, Miguel
1
Hess, Thomas
1
Hsu, Sheila Hsuan-yu
1
Huang, Chun-yao
1
Iseke, Anja
1
Jiang, Ling
1
Ke, Weiling
1
Koufaris, Marios
1
Krebs, Alexander
1
Lappas, Theodoros
1
Loiacono, Eleanor T.
1
Mallin, Michael
1
Mamonov, Stanislav
1
Mathies, Christine
1
Patterson, Paul G.
1
Pelechrinis, Konstantinos
1
Pentina, Iryna
1
Piotrowicz, Wojciech
1
Piyathasanan, Bhuminan
1
Prybutok, Victor R.
1
Ruyter, Ko de
1
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International journal of electronic commerce : IJEC
Journal of business research : JBR
141
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of retailing and consumer services
75
Technological forecasting & social change : an international journal
64
International journal of internet marketing and advertising : IJIMA
47
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
The journal of product & brand management
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of business information systems : IJBIS
31
SpringerLink / Bücher
31
Journal of management information systems : JMIS
28
Business horizons
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Electronic commerce research
25
Information systems research : ISR
25
Journal of strategic marketing
25
Journal of internet commerce
23
Journal of marketing communications
23
The journal of brand management : an international journal
23
Cogent business & management
21
International journal of hospitality management
21
Journal of marketing
21
Management information systems : mis quarterly
20
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of electronic commerce research : JECR
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Journal of marketing management : MM
16
Journal of service management
16
Journal of the Academy of Marketing Science
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
Electronic commerce research and applications
15
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ECONIS (ZBW)
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1
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
2
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
3
Online social stock picking : an empirical examination
Al-Hasan, Abrar
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 66-97
Persistent link: https://www.econbiz.de/10011848496
Saved in:
4
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
5
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
6
The role of the sense of community in the sustainability of social nework sites
Mamonov, Stanislav
;
Koufaris, Marios
;
Benbunan-Fich, Raquel
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10011550935
Saved in:
7
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
8
Introduction to the special issue information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech
;
Cuthbertson, Richard
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 5-15
Persistent link: https://www.econbiz.de/10010391423
Saved in:
9
Self-disclosure behavior on social networking web sites
Loiacono, Eleanor T.
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 66-94
Persistent link: https://www.econbiz.de/10011433896
Saved in:
10
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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