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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Online-Handel"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Social Web"
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Online-Handel
Werbewirkung
Social Web
65
Social web
65
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
18
Online-Marketing
18
Online retailing
16
E-commerce
11
Electronic Commerce
11
Beziehungsmarketing
10
Relationship marketing
10
Viral marketing
9
Virales Marketing
9
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Data mining
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Social relations
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social media
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social networks
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Aufsatz in Zeitschrift
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Liang, Ting-Peng
2
Turban, Efraim
2
Ahn, Joongho
1
Akkan, Can
1
Baek, Hyunmi
1
Bekkerman, Ron
1
Chiu, Shih-Wen
1
Choi, Youngseok
1
Civelek, Ismail
1
Cuthbertson, Richard
1
Dens, Nathalie
1
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1
Greiner, Martina E.
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Guo, Xitong
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1
Ho, Yi-ting
1
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1
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1
Huang, Liqiang
1
Jiménez, Fernando R.
1
Kagan, Saar
1
Kocas, Cenk
1
Lappas, Theodoros
1
Lee, Eun Jung
1
Li, Mengxiang
1
Li, Yu-wen
1
Li, Yung-Ming
1
Lin, Lienfa
1
Liu, Xiaoxiao
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Liu, Yipeng
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Marston, Sean R.
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Mirabello, Alessandra
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Pelechrinis, Konstantinos
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1
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International journal of electronic commerce : IJEC
Journal of business research : JBR
66
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Information systems research : ISR
29
Journal of management information systems : JMIS
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of marketing communications
25
Journal of promotion management : innovations in planning and applied research
25
Technological forecasting & social change : an international journal
25
Electronic commerce research
24
Journal of electronic commerce research : JECR
23
International journal of hospitality management
22
International journal of electronic marketing and retailing : IJEMR
20
International journal of business information systems : IJBIS
19
Journal of advertising research
17
Journal of internet commerce
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of advertising : the quarterly review of marketing communications
14
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Marketing intelligence & planning
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Psychology & marketing
12
International journal of contemporary hospitality management
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
Journal of marketing
11
Tourism management : research, policies, practice
11
Cogent business & management
10
Electronic commerce research and applications
10
International journal of consumer studies
9
Journal of promotion management : JPM
9
Journal of travel and tourism marketing
9
Young consumers : insight and ideas for responsible marketers
9
Asia Pacific journal of marketing and logistics
8
Journal of current issues and research in advertising
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
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ECONIS (ZBW)
18
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
3
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
4
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
5
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
6
The impact of individual and organizational reputation on physicians' appointments online
Liu, Xiaoxiao
;
Guo, Xitong
;
Wu, Hong
;
Wu, Tianshi
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011550946
Saved in:
7
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
8
Enhancing virtual presence in e-tail : dynamics of cue multiplicity
Lee, Eun Jung
;
Park, Jihye
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 117-146
Persistent link: https://www.econbiz.de/10010391418
Saved in:
9
Introduction to the special issue information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech
;
Cuthbertson, Richard
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 5-15
Persistent link: https://www.econbiz.de/10010391423
Saved in:
10
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
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