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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand"
~subject:"Marketingmanagement"
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Brand
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Beziehungsmarketing
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72
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Arunachalam S
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International journal of electronic customer relationship management : IJECRM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
93
International journal of internet marketing and advertising : IJIMA
44
The journal of product & brand management
39
SpringerLink / Bücher
38
Journal of retailing and consumer services
37
The journal of brand management : an international journal
36
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of marketing communications
25
Marketing intelligence & planning
21
Springer eBook Collection
21
Journal of internet commerce
19
Business horizons
18
Journal of marketing
18
Journal of strategic marketing
17
Journal of advertising research
16
Journal of the Academy of Marketing Science
16
International journal of advertising : the review of marketing communications
15
The journal of business & industrial marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
International journal of technology marketing : IJTMkt
14
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
International journal of electronic marketing and retailing : IJEMR
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Psychology & marketing
12
European journal of marketing : EJM
11
Journal of fashion marketing and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Cogent business & management
8
European journal of marketing
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Technological forecasting & social change : an international journal
8
Critical explorations
7
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ECONIS (ZBW)
24
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
5
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
6
Internet
Marketing adoption : factors affecting website sophistication
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10003754370
Saved in:
7
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
8
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
9
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
10
Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash
;
Sudhahar, J. Clement
- In:
International journal of electronic customer …
9
(
2015
)
4
,
pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
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