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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Journal of marketing"
~subject:"Bank"
~subject:"Marketingmanagement"
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Bank
Marketingmanagement
Beziehungsmarketing
273
Relationship marketing
264
Konsumentenverhalten
85
Consumer behaviour
83
Customer satisfaction
52
Kundenzufriedenheit
52
E-commerce
47
Electronic Commerce
47
Dienstleistungsqualität
36
Service quality
34
customer relationship management
30
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27
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Lieferantenmanagement
25
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25
Kundenwert
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Albadvi, Amir
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Aziz, R. Abd El
2
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Kumar, V.
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Ganeshkumar C.
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International journal of electronic customer relationship management : IJECRM
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of business research : JBR
49
The international journal of bank marketing : IJBM
39
Journal of strategic marketing
31
The journal of business & industrial marketing
30
Journal of retailing and consumer services
28
SpringerLink / Bücher
26
European journal of marketing : EJM
20
The service industries journal
19
Journal of financial services marketing : JFSM
18
Journal of the Academy of Marketing Science
17
Cogent business & management
15
Business horizons
14
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Gabler Edition Wissenschaft
11
Journal of marketing communications
11
Journal of marketing management : MM
11
Journal of retailing
11
The journal of product & brand management
11
Europäische Hochschulschriften / 5
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Springer eBook Collection / Business and Economics
10
International journal of bank marketing
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
Die Bank
8
European research studies
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
The marketing review
8
International journal of internet marketing and advertising : IJIMA
7
International journal of productivity and quality management : IJPQM
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
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ECONIS (ZBW)
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The impact of customer clubs on lifetime value of banking customers
Arjmand, Mohaddese
;
Abdolvand, Neda
;
Harandi, Saeedeh Rajaei
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10014309498
Saved in:
2
Enhancement of touchpoint interactions on customer experience management in the banking sector
Sivakumar, R.
;
Ganeshkumar C.
- In:
International journal of electronic customer …
13
(
2022
)
4
,
pp. 314-341
Persistent link: https://www.econbiz.de/10014309487
Saved in:
3
The mediating effect of marketing capability in the relationship between CRM on business performance in Indonesia and Thailand service industry
Fatmawati, Indah
;
Nuryakin
;
Siriyota, Kumpanat
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10012939786
Saved in:
4
Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A.
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
Saved in:
5
The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises
Ardyan, Elia
;
Sugiyarti, Gita
- In:
International journal of electronic customer …
11
(
2017/2018
)
2
,
pp. 158-178
Persistent link: https://www.econbiz.de/10011966922
Saved in:
6
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
7
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
8
The relationships among information systems, knowledge sharing, and customer relationship management in banking industry
Phung, Thanh-Binh
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10011687970
Saved in:
9
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
10
Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash
;
Sudhahar, J. Clement
- In:
International journal of electronic customer …
9
(
2015
)
4
,
pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
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