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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Online-Marketing"
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Search: subject_exact:"Electronic market"
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Online-Marketing
E-commerce
163
Electronic Commerce
163
Online retailing
115
Online-Handel
115
Consumer behaviour
96
Konsumentenverhalten
96
Beziehungsmarketing
69
Relationship marketing
69
Internet marketing
53
Social Web
50
Social web
50
Customer satisfaction
33
Kundenzufriedenheit
33
Internet
32
Digitalisierung
31
Digitization
31
Einzelhandel
21
Retail trade
21
Dienstleistungsqualität
20
Service quality
20
Confidence
19
Vertrauen
19
Website
18
Innovation
17
USA
17
United States
17
Digital platform
16
Digitale Plattform
16
China
15
Information technology
14
Informationstechnik
14
Viral marketing
13
Virales Marketing
13
Data protection
12
Datenschutz
12
Technischer Fortschritt
11
Technological change
11
Digital economy
10
Marketing management
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53
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Peltier, James
3
Schibrowsky, John A.
3
Lee, Hyun-hwa
2
Nill, Alexander F.
2
Adjei, Mavis T.
1
Ahammad, Mohammad F.
1
Altobello, Suzanne A.
1
Amirkhanpour, Monaliz
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Arcand, Manon
1
Bachnik, Katarzyna
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1
Balci, Gökcay
1
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1
Banerjee, Syagnik
1
Bhatt, Anil
1
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1
Boas, Vânia Vilas
1
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1
Brettel, Malte
1
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1
Chang, Tsung-sheng
1
Cheng, F. F.
1
Coker, Kesha K.
1
Coulter, Keith S.
1
Couto, João Pedro Almeida
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Cummins, Shannon
1
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1
Divakaran, Pradeep Kumar Ponnamma
1
Domenech, Josep
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Erdmann, Anett
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Farhang, Maryam
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1
Foroutan, Neda
1
Fu, Hsin-pin
1
Fuentes García, Fernando J.
1
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1
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1
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International journal of electronic customer relationship management : IJECRM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
79
Journal of business research : JBR
77
International journal of internet marketing and advertising : IJIMA
50
International journal of electronic marketing and retailing : IJEMR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
Journal of management information systems : JMIS
35
Information systems research : ISR
32
International journal of hospitality management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of internet commerce
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Electronic commerce research
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
SpringerLink / Bücher
24
Journal of electronic commerce research : JECR
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of contemporary hospitality management
17
Journal of travel and tourism marketing
17
International journal of business information systems : IJBIS
16
Journal of hospitality marketing & management
16
Journal of retailing
16
Tourism management : research, policies, practice
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of the Academy of Marketing Science
15
Springer eBook Collection
15
Cogent business & management
14
Journal of marketing communications
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of electronic commerce : IJEC
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
International journal of retail & distribution management
12
International journal of technology marketing : IJTMkt
12
Lehrbuch
12
Asia Pacific journal of marketing and logistics
11
Journal of strategic marketing
11
Management information systems : mis quarterly
11
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ECONIS (ZBW)
53
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
3
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
4
Student evaluation of online learning during the COVID-19 pandemic
Szopiński, Tomasz
;
Bachnik, Katarzyna
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013204885
Saved in:
5
Going online : forecasting the impact of websites on productivity and market structure
Rizov, Marian
;
Vecchi, Michela
;
Domenech, Josep
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013541833
Saved in:
6
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
7
Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Erdmann, Anett
;
Ponzoa, José M.
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012665481
Saved in:
8
From my perspective : staying unchanneled
Phillips, Fred
- In:
Technological forecasting & social change : an …
168
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012802371
Saved in:
9
The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective
Boas, Vânia Vilas
;
Sousa, Bruno
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012939798
Saved in:
10
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
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