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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer behavior"
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Beziehungsmarketing
Consumer behaviour
602
Konsumentenverhalten
602
Online retailing
94
Online-Handel
94
Internet marketing
71
Online-Marketing
71
Market research
65
Marktforschung
65
Relationship marketing
59
Brand management
58
Markenführung
58
E-commerce
55
Electronic Commerce
55
Social Web
52
Social web
52
Advertising effects
51
Werbewirkung
51
Brand image
50
Markenimage
50
Einzelhandel
47
Retail trade
47
Experiment
43
Präferenztheorie
40
Theory of preferences
40
Customer satisfaction
39
Kundenzufriedenheit
39
Emotion
35
Viral marketing
35
Virales Marketing
35
USA
30
United States
28
Willingness to pay
28
Zahlungsbereitschaftsanalyse
28
Advertising
27
Confidence
27
Dienstleistungsqualität
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Service quality
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Theorie
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Theory
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English
59
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Kumar, V.
3
Bajpai, Naval
2
Das, Gopal
2
Khare, Arpita
2
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Aksoy, Lerzan
1
Al Haj Dawood, Emilia
1
Al Khasawneh, Mohammad Hamdi
1
Al Naimi, Husam
1
Al-Adwan, Ahmad Samed
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alhorani, Alaa
1
Ali, Adnan
1
Ali, Afzaal
1
Anderson, Eric T.
1
Anh Chi Phan
1
Arroyo, Pilar
1
Ascarza, Eva
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Bateman, Patrick J.
1
Belanche, Daniel
1
Bhardwaj, Preshth
1
Bhatnagar, Amit
1
Bitner, Mary Jo
1
Bodapati, Anand V.
1
Bohling, Timothy
1
Bolton, Ruth N.
1
Bone, Sterling A.
1
Bourgault, Normand
1
Bradlow, Eric T.
1
Braun, Michael
1
Brown, Cheryl O.
1
Cacciolatti, Luca A.
1
Cardoso, Margarida
1
Carrete-Lucero, Lorena de la Paz
1
Casaló, Luis V.
1
Castillo, Gricel
1
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International journal of electronic marketing and retailing : IJEMR
Journal of international food & agribusiness marketing : JIFAM
Journal of marketing research : JMR
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
SpringerLink / Bücher
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
59
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1
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
2
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
Saved in:
3
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
4
How e-service quality influence post-purchase behaviour : the mediating role of perceived value and the moderating of perceived risk
Ha Thu Nguyen
;
Anh Chi Phan
;
Phuong Hien Nguyen
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 257-274
Persistent link: https://www.econbiz.de/10014310029
Saved in:
5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
6
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
7
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
8
The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour
Park, Joonyong
;
Kim, Renee B.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 443-465
Persistent link: https://www.econbiz.de/10014309990
Saved in:
9
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
10
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
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