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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing research"
~subject:"Advertising effects"
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Search: subject_exact:"Social media marketing"
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Advertising effects
Internet marketing
159
Online-Marketing
159
Consumer behaviour
85
Konsumentenverhalten
85
Social Web
69
Social web
69
Online retailing
38
Online-Handel
38
E-commerce
37
Electronic Commerce
37
Beziehungsmarketing
34
Relationship marketing
34
Viral marketing
29
Virales Marketing
29
social media
28
Werbewirkung
27
Brand management
24
Markenführung
24
Advertising
20
Werbung
20
Confidence
19
Vertrauen
19
Brand image
16
Markenimage
16
Website
15
Einzelhandel
13
Marketing management
13
Marketingmanagement
13
Retail trade
13
USA
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United States
12
Internet
11
Customer satisfaction
10
Kundenzufriedenheit
10
trust
9
Mobile communications
8
Mobilkommunikation
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Danaher, Peter J.
2
Abou Nabout, Nadia
1
Ada, Sıla
1
Aribarg, Anocha
1
Barbosa, Belem
1
Beatson, Amanda T.
1
Brettel, Malte
1
Bruno, Hernan A.
1
Carlson, Jeffrey R.
1
Chae, Inyoung
1
Cho, Yong Suk
1
Coyle, James R.
1
Danaher, Tracey S.
1
Deshmukh, Siddharth
1
Despotakis, Stylianos
1
Dimoka, Angelika
1
Donthu, Naveen
1
Drossos, Dimitris
1
Feinberg, Fred M.
1
Feit, Elea McDonnell
1
Ferreira, Fátima
1
Guillory, Monica D.
1
Guitart, Ivan A.
1
Gupta, Nimit
1
Hackley, Christopher E.
1
Hoban, Paul R.
1
Janmohammadi, Mahshid
1
Kalyanam, Kirthi
1
Kishore, Amit
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Krishnamurthi, Lakshman
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Lee, Sang Yeal
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1
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Loiza-Maya, Ruben
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Miller, Klaus Matthias
1
Moschis, George P.
1
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1
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International journal of electronic marketing and retailing : IJEMR
Journal of marketing management : MM
Journal of marketing research
International journal of advertising : the review of marketing communications
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
56
Journal of advertising research
54
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
49
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Marketing science
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
8
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ECONIS (ZBW)
27
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1
How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
2
Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
3
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
4
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
5
Variety effects in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10013389198
Saved in:
6
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
7
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
8
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
9
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
10
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
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