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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Advertising"
~subject:"Relationship marketing"
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Advertising
Relationship marketing
Internet marketing
93
Online-Marketing
93
Consumer behaviour
61
Konsumentenverhalten
61
Social Web
42
Social web
42
E-commerce
36
Electronic Commerce
36
Online retailing
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Online-Handel
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Beziehungsmarketing
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Virales Marketing
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Advertising effects
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Hazari, Sunil
2
Acharyulu, G. V. R. K.
1
Afum, Ebenezer
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
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Alhorani, Alaa
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
230
Journal of advertising research
213
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
162
Journal of retailing and consumer services
111
International journal of internet marketing and advertising : IJIMA
90
Journal of promotion management : JPM
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : innovations in planning and applied research
83
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
69
European journal of operational research : EJOR
68
European journal of marketing : EJM
67
Psychology & marketing
63
SpringerLink / Bücher
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
NBER working paper series
54
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
52
Journal of marketing
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
51
Health marketing quarterly
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of current issues and research in advertising
47
Journal of marketing research : JMR
47
NBER Working Paper
45
Marketing intelligence & planning
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
41
Journal of global marketing
40
Marketing letters : a journal of research in marketing
39
Asia Pacific journal of marketing and logistics
36
Journal of business ethics : JOBE
36
The journal of product & brand management
36
Journal of the Academy of Marketing Science
35
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ECONIS (ZBW)
39
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1
Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George
;
Seglah, Samuel Kingsford
;
Coffie, …
- In:
International journal of electronic marketing and …
15
(
2024
)
1
,
pp. 68-88
Persistent link: https://www.econbiz.de/10015063929
Saved in:
2
Understanding loyalty towards Facebook and the mediating role of trust : an expectation confirmation theory perspective
Hazari, Sunil
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10015063978
Saved in:
3
Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention : moderating role of perceived brand value
Patel, Vipul
;
Kautish, Pradeep
;
Patel, Naresh K.
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 330-349
Persistent link: https://www.econbiz.de/10015063983
Saved in:
4
A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry
Banerji, Rashi
;
Singh, Animesh
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 415-430
Persistent link: https://www.econbiz.de/10015063994
Saved in:
5
The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song
;
Liew, Chee Yoong
;
Muthaloo Subramaniam
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10015064018
Saved in:
6
Validating the potential measures of e-brand trust and e-brand loyalty : an examination using SEM
Raj, Y. Anjel
;
Hemalatha, J.
;
Jasim, K. Mohamed
- In:
International journal of electronic marketing and …
15
(
2024
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10015064025
Saved in:
7
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
8
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
9
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
10
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
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