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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Internet marketing
84
Online-Marketing
84
Consumer behaviour
53
Konsumentenverhalten
53
Social Web
37
Social web
37
E-commerce
34
Electronic Commerce
34
Online retailing
28
Online-Handel
28
Beziehungsmarketing
23
Relationship marketing
23
Viral marketing
19
Virales Marketing
19
Advertising effects
16
Werbewirkung
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Confidence
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Vertrauen
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social media
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Aufsatz in Zeitschrift
Bibliography included
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95
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English
95
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Al-Adwan, Ahmad Samed
2
Cazier, Joseph A.
2
Donthu, Naveen
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Hou, Jianwei
2
Lohtia, Ritu
2
Minor, Michael
2
Narayanaswamy, Ravi
2
Qiu, Chun
2
Roblek, Vasja
2
Sharma, Varinder M.
2
Swilley, Esther
2
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Abou-Elgheit, Emad
1
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1
Agah, Arvin
1
Ahmed, Aun
1
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Akroush, Mamoun N.
1
Al-Essa, Maha
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Alhorani, Alaa
1
Ali, Omar
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Angriawan, Arifin
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
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1
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1
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1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
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1
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
672
Journal of advertising research
519
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
322
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
280
Psychology & marketing
222
International journal of internet marketing and advertising : IJIMA
216
Journal of advertising
207
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
172
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of promotion management : innovations in planning and applied research
135
Journal of marketing research : JMR
134
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
133
Journal of international marketing
132
Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of hospitality management
126
Journal of marketing
126
Marketing letters : a journal of research in marketing
113
Marketing intelligence & planning
111
Tourism management : research, policies, practice
106
The journal of product & brand management
104
The journal of brand management : an international journal
103
Health marketing quarterly
101
Information systems research : ISR
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
Young consumers : insight and ideas for responsible marketers
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
92
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ECONIS (ZBW)
95
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11
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
12
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
13
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
14
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
15
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
16
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
17
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
18
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
19
Determinants of young consumers' attitude towards mobile
advertising
in a technologically and a socially dynamic market
Sharif, Khurram
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10011790366
Saved in:
20
Consumers' attitude toward Facebook
advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
Saved in:
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