//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Management international review : mir ; journal of international business"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Language"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Language
31
Sprache
31
Advertising effects
9
Advertising
6
Werbung
6
Dienstleistungsqualität
5
Service quality
5
Cultural identity
4
Kulturelle Identität
4
Target group
4
Viral marketing
4
Virales Marketing
4
Zielgruppe
4
Communication
3
Consumer behaviour
3
Cross-cultural management
3
Customer service
3
Diversity Management
3
Diversity management
3
Gastgewerbe
3
Hospitality industry
3
Hotel industry
3
Hotellerie
3
Interkulturelles Management
3
Kommunikation
3
Konsumentenverhalten
3
Kundenservice
3
Language style
3
Mehrsprachigkeit
3
Multilingualism
3
Multinationales Unternehmen
3
Psychology of advertising
3
Transnational corporation
3
USA
3
United States
3
Werbepsychologie
3
Arbeitsmobilität
2
Cognition
2
Comparison
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Ahn, Jungsun
1
Baek, Tae Hyun
1
Baxter, Stacey M.
1
Chang, Chun-tuan
1
Choi, Yung Kyun
1
Ilicic, Jasmina
1
Kim, Dongwook
1
Kim, Yeonshin
1
Kulczynski, Alicia
1
La Ferle, Carrie
1
Lin, Ying-Ching
1
Mattila, Anna S.
1
McQuarrie, Edward F.
1
Mishra, Sanjay
1
Morales, Andrea C.
1
Oh, Sangdo
1
Phillips, Barbara J.
1
Scott, Maura L.
1
Singh, Surendra N.
1
Wang, Kai-Yu
1
Wang, Ze
1
Ye, Tian
1
Yen, Ching-ting
1
Yoon, Sukki
1
Yorkston, Eric A.
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of advertising : official publication of the American Academy of Advertising
Management international review : mir ; journal of international business
Journal of advertising research
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of international consumer marketing
3
Marketing letters : a journal of research in marketing
3
Forschungsgruppe Konsum und Verhalten
2
History of retailing and consumption
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of global marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advances in linguistics and communication studies (ALCS) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Challenges in an age of dis-engagement
1
Decision sciences : DS
1
ERIM Report Series Reference
1
ERIM report series research in management
1
English language series
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
HEC Paris research paper series
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of intelligent enterprise
1
Internationale Hochschulschriften : die Reihe für Habilitationen und sehr gute und ausgezeichnete Dissertationen
1
Journal of African business
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of destination marketing & management
1
Journal of managerial issues : JMI
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Praxisforum Medienmanagement
1
Premier reference source
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of environmental messages on consumer responses to plant-based meat : does language style matter?
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014227202
Saved in:
2
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
3
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
4
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
5
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
6
Missing ingredients in metaphor advertising : the right formula of metaphor type, product type, and need for cognition
Chang, Chun-tuan
;
Yen, Ching-ting
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009738743
Saved in:
7
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
8
Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
Saved in:
9
Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->