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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenimage"
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Search: subject_exact:"Werbetest"
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Markenimage
Advertising effects
98
Werbewirkung
98
Consumer behaviour
71
Konsumentenverhalten
71
Advertising
50
Werbung
50
Brand image
21
Brand management
20
Markenführung
20
Internet marketing
17
Online-Marketing
17
USA
14
United States
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9
Markenartikel
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Hotellerie
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Celebrity endorsement
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Celebrity-Werbung
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Emotion
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China
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Psychology of advertising
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Werbepsychologie
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Marketing management
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Marketingmanagement
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Print advertising
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Printwerbung
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Herrmann, Jean-Luc
2
Jang, Soocheong
2
Allan, David
1
Anand, Sandip
1
Bai, Billy
1
Bhaduri, Gargi
1
Bournois, Frank
1
Busser, James A.
1
Cheng, Yuqiao
1
Cobbs, Joe
1
Corneille, Olivier
1
Davila, Andrès
1
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1
Fazli-Salehi, Reza
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Foroudi, Pantea
1
Gim, Jaehee
1
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1
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1
Hwang, Johye
1
Hwang, Yoo Hee
1
Jackson, Paul R.
1
Jensen, Jonathan A.
1
Jeong, EunHa
1
Ju, Yongwook
1
Kacha, Mathieu
1
Karremans, Johan C.
1
Kim, Heewon
1
Lin, Meng-Chen
1
Line, Nathan
1
Liu, Kuo-Ning
1
Madadi, Rozbeh
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McGinley, Sean
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Mittal, Vikas
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Moriuchi, Emi
1
Munnukka, Juha
1
Myszkowski, Nils
1
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1
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1
Raja, Md Washim
1
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International journal of hospitality management
Journal of international consumer marketing
The journal of consumer marketing
Journal of business research : JBR
44
Journal of marketing communications
37
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
24
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
SpringerLink / Bücher
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
21
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1
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
3
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
4
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
5
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
6
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
7
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
8
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
9
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
10
Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na
;
Reynolds, Dennis
- In:
International journal of hospitality management
66
(
2017
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
Saved in:
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