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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of services marketing"
~language:"eng"
~subject:"Word-of-mouth"
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Search: subject_exact:"Viral marketing"
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Word-of-mouth
Viral marketing
154
Virales Marketing
154
Consumer behaviour
104
Konsumentenverhalten
104
Internet marketing
55
Online-Marketing
55
Social Web
48
Social web
48
Hotel industry
47
Hotellerie
47
Online retailing
40
Online-Handel
40
Customer satisfaction
37
Kundenzufriedenheit
37
Dienstleistungsqualität
32
Service quality
32
Gastronomie
27
Restaurant industry
27
Beziehungsmarketing
26
Online reviews
26
Relationship marketing
26
Personalisierung
17
Personalization
17
USA
14
United States
14
E-commerce
13
Electronic Commerce
13
Data Mining
12
Data mining
12
Online review
12
Emotion
11
Social media
10
Brand image
9
Brand management
9
Markenführung
9
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9
eWOM
9
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Sun, Jin
2
Wei, Wei
2
Zhang, Lu
2
Ahmad, Wasim
1
Almeida, Marta
1
Amblee, Naveen
1
Baah, Nancy Grace
1
Becker-Özcamlica, Hürrem
1
Bowen, Melanie
1
Cadario, Romain
1
Chen, Guo
1
Cheng, Yusi
1
Dai, Zheng
1
Das, Gopal
1
Disse, Isabel Kittyma
1
Enginkaya, Ebru
1
Erdoğan, Hasan Hüseyin
1
Feng, Yuqiang
1
Gao, Yixing
1
Han, Heesup
1
Kim, Seongseop
1
Kim, Shinhye
1
Line, Nathaniel D.
1
Liu, Yizao
1
Lopez, Rigoberto A.
1
Loureiro, Sandra Maria Correia
1
Lu, Jiandong
1
Rita, Paulo
1
Wang, Xiaolei
1
Wen, Xiaohan
1
Yu, Jongsik
1
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International journal of hospitality management
Marketing letters : a journal of research in marketing
The journal of services marketing
Journal of retailing and consumer services
19
Journal of business research : JBR
16
The journal of product & brand management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Tourism management : research, policies, practice
4
Electronic commerce research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Global business and finance review
2
International journal of industrial organization
2
International journal of quality and service sciences
2
International journal of retail and distribution management
2
International review on public and non-profit marketing
2
Journal of electronic commerce research : JECR
2
Journal of hospitality and tourism insights
2
Journal of marketing for higher education
2
Journal of revenue and pricing management
2
Journal of service management
2
Journal of the Academy of Marketing Science
2
Quantitative marketing and economics : QME
2
Service business
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
African journal of business and economic research : AJBER
1
Arts and the market : AAM
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Corporate reputation review
1
Decision
1
Discussion papers / CEPR
1
Electronic commerce research and applications
1
Ethics, social responsibility and sustainability in marketing
1
European journal of marketing
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ECONIS (ZBW)
14
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1
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14
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date (oldest first)
1
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
2
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
3
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
4
The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma
;
Becker-Özcamlica, Hürrem
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
Saved in:
5
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
6
Antecedents of customer WOM in glamping : the critical role of original ecology
Lu, Jiandong
;
Wang, Xiaolei
;
Dai, Zheng
;
Chen, Guo
; …
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012547731
Saved in:
7
When positive reviews backfire : the effect of review dispersion and expectation disconfirmation on Airbnb guests' experiences
Zhang, Lu
;
Wei, Wei
;
Line, Nathaniel D.
;
Cheng, Yusi
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012585693
Saved in:
8
Modeling consumer distrust of online hotel reviews
Ahmad, Wasim
;
Sun, Jin
- In:
International journal of hospitality management
71
(
2018
),
pp. 77-90
Persistent link: https://www.econbiz.de/10011849560
Saved in:
9
Understanding the role of regulatory focus in e-tailing activities
Das, Gopal
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10011487068
Saved in:
10
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
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