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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Online retailing"
~subject:"Werbung"
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Online retailing
Werbung
Internet marketing
258
Online-Marketing
258
Consumer behaviour
145
Konsumentenverhalten
145
Social Web
142
Social web
142
social media
59
Advertising effects
57
Brand management
57
Markenführung
57
Werbewirkung
57
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52
Viral marketing
49
Virales Marketing
49
Beziehungsmarketing
47
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47
Brand image
41
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41
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40
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38
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38
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24
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19
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18
consumer behaviour
15
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14
advertising
14
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13
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13
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12
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12
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12
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Khrouf, Lilia
2
Maghraoui, Souad
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Moro, Sérgio
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Moschis, George P.
2
Rita, Paulo
2
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2
Aakash
1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Journal of business research : JBR
106
Journal of retailing and consumer services
87
International journal of advertising : the review of marketing communications
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of marketing communications
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of management information systems : JMIS
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
International journal of electronic marketing and retailing : IJEMR
32
International journal of hospitality management
31
Electronic commerce research
30
Journal of internet commerce
26
Journal of advertising research
25
Technological forecasting & social change : an international journal
24
Journal of promotion management : JPM
23
Journal of marketing research : JMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of electronic commerce research : JECR
21
International journal of electronic commerce : IJEC
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of marketing
19
Journal of retailing
19
Cogent business & management
18
European journal of operational research : EJOR
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Tourism management : research, policies, practice
18
Journal of hospitality marketing & management
17
Journal of marketing research
17
Springer eBook Collection
17
Electronic commerce research and applications
16
International journal of business information systems : IJBIS
16
Journal of international consumer marketing
15
Marketing letters : a journal of research in marketing
15
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ECONIS (ZBW)
87
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
5
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
6
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
7
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
8
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
9
Special issue on:
Internet
marketing
and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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