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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"E-commerce"
~subject:"Electronic Commerce"
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Search: subject_exact:"Consumer Behaviour"
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E-commerce
Electronic Commerce
Consumer behaviour
328
Konsumentenverhalten
328
Internet marketing
150
Online-Marketing
150
Social Web
136
Social web
136
Online retailing
101
Online-Handel
101
Beziehungsmarketing
65
Brand management
65
Markenführung
65
Relationship marketing
65
Advertising effects
64
Viral marketing
64
Virales Marketing
64
Werbewirkung
64
Brand image
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Markenimage
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Advertising
44
Werbung
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social media
37
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29
Customer satisfaction
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Vertrauen
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Brand
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Markenartikel
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Emotion
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purchase intention
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consumer behaviour
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Ahmed, Zafar U.
1
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International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
158
Journal of business research : JBR
68
Electronic commerce research
63
Journal of internet commerce
55
International journal of electronic marketing and retailing : IJEMR
52
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
36
International journal of business information systems : IJBIS
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of management information systems : JMIS
30
Electronic commerce research and applications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of retailing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
SpringerLink / Bücher
22
International journal of consumer studies
19
Journal of fashion marketing and management
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of electronic business
18
International journal of electronic business : IJEB
17
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Technological forecasting & social change : an international journal
15
Global business review
14
International journal of electronic customer relationship management : IJECRM
14
Journal of the Academy of Marketing Science
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing intelligence & planning
13
Electronic markets : the international journal on networked business
12
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ECONIS (ZBW)
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Apparel e-tailing : website quality indicators and customer satisfaction
Bansal, Neeraj
;
Sharma, Sanjeev Kumar
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 410-427
Persistent link: https://www.econbiz.de/10015065568
Saved in:
3
The role of internet celebrities in purchase intention and impulse buying
Moslehpour, Massoud
;
Dadvari, Alaleh
;
Lin, Pei-Kuan
; …
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10015065513
Saved in:
4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
10
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
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