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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~subject:"Social web"
~subject:"Werbung"
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Search: subject_exact:"Online-Targeting"
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Social web
Werbung
Internet marketing
311
Online-Marketing
311
Consumer behaviour
190
Konsumentenverhalten
190
Social Web
166
Advertising effects
106
Werbewirkung
106
Advertising
83
Brand management
75
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75
social media
70
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68
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68
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50
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Rita, Paulo
5
Assimakopoulos, Costas
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Belanche, Daniel
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Bellman, Steven
3
Erkan, Ismail
3
Kim, Soojung
3
Langaro, Daniela
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Lee, Joonghwa
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Logan, Kelty
3
Loureiro, Sandra Maria Correia
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Varan, Duane
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2
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Dodoo, Naa Amponsah
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2
Greve, Goetz
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Ha, Louisa
2
Hazari, Sunil
2
Huh, Jisu
2
Ibrahim, Blend
2
Kareklas, Ioannis
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Jooyoung
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Kwon, Eun Sook
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Lorenzo-Romero, Carlota
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Moro, Sérgio
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Phua, Joe
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Varnali, Kaan
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2
Abhijith, U.
1
Abuljadail, Mohammad
1
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Journal of business research : JBR
212
Journal of retailing and consumer services
101
International journal of advertising : the review of marketing communications
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Journal of promotion management : innovations in planning and applied research
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Technological forecasting & social change : an international journal
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Information systems research : ISR
54
Tourism management : research, policies, practice
49
Business horizons
47
International journal of hospitality management
47
The journal of product & brand management
46
Journal of internet commerce
43
International journal of advertising : the quarterly review of marketing communications
41
Journal of management information systems : JMIS
41
Cogent business & management
40
International journal of technology marketing : IJTMkt
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of advertising research
39
Journal of promotion management : JPM
38
Marketing intelligence & planning
36
Electronic commerce research
34
Journal of marketing
34
The journal of brand management : an international journal
33
International journal of business information systems : IJBIS
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
SpringerLink / Bücher
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of marketing management : MM
28
Young consumers : insight and ideas for responsible marketers
28
International journal of contemporary hospitality management
27
Journal of electronic commerce research : JECR
27
Journal of marketing research : JMR
27
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ECONIS (ZBW)
219
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219
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
7
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
8
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
9
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
10
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
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