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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of organizational computing and electronic commerce"
~subject:"Internet marketing"
~subject:"Unternehmen"
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Internet marketing
Unternehmen
Web 2.0 technologies
17
Web 2.0-Technologien
17
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15
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15
Online-Marketing
8
social media
7
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5
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Ahuja, Vandana
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Garcia, Ana Cristina Bicharra
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Liu, Huimin
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Luo, Xiangfeng
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International journal of internet marketing and advertising : IJIMA
Journal of organizational computing and electronic commerce
SpringerLink / Bücher
24
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
8
Cases on strategic social media utilization in the nonprofit sector
4
Kulturspezifik in der europäischen Wirtschaftskommunikation
4
Premier reference source
4
Springer eBook Collection
4
The new rules of social media series
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Research
3
Springer Texts in Business and Economics
3
Springer eBook Collection / Business and Management
3
Advances in E-Business research (AEBR) book series
2
Business horizons
2
Economic research
2
Electronic markets : the international journal on networked business
2
Gabler Research
2
Galileo Computing
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
Innovatives Markenmanagement
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
Internet economics
2
Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of marketing education : JME
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Management information systems : mis quarterly
2
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ECONIS (ZBW)
8
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1
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
2
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
3
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
4
A morphological review of enterprise social media literature
Veeravalli, Suchitra
;
Vijayalakshmi, V.
- In:
Journal of organizational computing and electronic commerce
29
(
2019
)
2
,
pp. 139-162
Persistent link: https://www.econbiz.de/10012203516
Saved in:
5
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
6
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
7
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
8
Website interaction network
Luo, Xiangfeng
;
Liu, Huimin
;
Xuan, Junyu
- In:
Journal of organizational computing and electronic commerce
24
(
2014
)
2/3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10010425481
Saved in:
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