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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~type_genre:"Article in journal"
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Social Web
537
Social web
537
Consumer behaviour
250
Konsumentenverhalten
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Internet marketing
241
Online-Marketing
241
Brand management
100
Markenführung
100
social media
89
Viral marketing
88
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88
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83
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83
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71
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70
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62
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Loureiro, Sandra Maria Correia
9
Rita, Paulo
5
Akram, Muhammad Shakaib
4
Barnes, Stuart J.
4
Dwivedi, Yogesh Kumar
4
Hajli, Nick
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Laurell, Christofer
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Sandström, Christian
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Sauer, Nicola E.
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Acikgoz, Fulya
3
Bhatti, Zeeshan Ahmed
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Boutsouki, Christina
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Cuomo, Maria Teresa
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Dhir, Amandeep
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Divakaran, Pradeep Kumar Ponnamma
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Festa, Giuseppe
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Filieri, Raffaele
3
Flavián Blanco, Carlos
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Foroudi, Pantea
3
Giordano, Alex
3
Guerreiro, João Pedro Silva Martins
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Hatzithomas, Leonidas
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Ibrahim, Blend
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Islam, Nazrul
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Kaur, Puneet
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Lin, Chieh-Peng
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Mariani, Marcello M.
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Metallo, Gerardino
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Oghazi, Pejvak
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Osei-Frimpong, Kofi
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Ruyter, Ko de
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Sarmento, Eduardo Moraes
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Shareef, Mahmud Akhter
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Thomas, Veronica L.
3
Toral, S. L.
3
Tortora, Debora
3
Vrontis, Demetris
3
Ali, Maged
2
Anlamlier, Eda
2
Antoniadis, Ioannis
2
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Technological forecasting & social change : an international journal
Journal of business research : JBR
458
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
145
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of advertising research
98
Journal of marketing communications
97
Industrial marketing management : the international journal for industrial and high-tech firms
96
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
HMD : Praxis der Wirtschaftsinformatik
73
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
Cogent business & management
65
The journal of brand management : an international journal
65
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
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ECONIS (ZBW)
576
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576
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1
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
2
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
3
Changes in user experience and satisfaction as media technology evolves : the reciprocal relationship between video games and video game-related media
Chang, Jiyoon
;
Lee, Daeho
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013252573
Saved in:
4
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
5
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
6
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
7
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
8
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
9
Role of media coverage in mitigating COVID-19 transmission : evidence from China
Liu, Ning
;
Chen, Zhuo
;
Bao, Guoxian
- In:
Technological forecasting & social change : an …
163
(
2021
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012666008
Saved in:
10
Do news media and citizens have the same agenda on COVID-19? : an empirical comparison of twitter posts
Han, Chunjia
;
Yang, Mu
;
Piterou, Athena
- In:
Technological forecasting & social change : an …
169
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012804665
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